Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. For example, take Active Conversion. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m