8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.
Google Analytics- Calculated Metrics for Lead Generation Websites
JANUARY 3, 2016
First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Total Website Activity Conversion Rate.
25 Content Marketing Stats to Guide Your 2017 Strategy
DECEMBER 5, 2016
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016.
How to Start an Awesome LinkedIn Group
JULY 24, 2013
Starting your own gives you an opportunity to shape the conversation and membership: networking amongst like-minded professionals, asking customers to share feedback and experiences, even collaboration and intelligence-sharing among suppliers and competitors. Be a conversation starter.