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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads.

Google Analytics- Calculated Metrics for Lead Generation Websites


First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Total Website Activity Conversion Rate.

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25 Content Marketing Stats to Guide Your 2017 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017. 70% of B2B marketers plan to create more content in 2017 compared to 2016.

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How to Start an Awesome LinkedIn Group

Vertical Response

Starting your own gives you an opportunity to shape the conversation and membership: networking amongst like-minded professionals, asking customers to share feedback and experiences, even collaboration and intelligence-sharing among suppliers and competitors. Be a conversation starter.

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether.