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Trending Sources

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing.

Spot 68

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Nevertheless, I feed information to them every day and respond to requests, even if I’m not actively conversing.

Ning 52

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Modern B2B Marketing

This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. Reviews help increase conversion rates.