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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Incorporating social media ads that target specific individuals, personalized email marketing promotions, as well as optimizing mobile web browsing for easy shopping, are other good tactics to keep in mind.”

Act-On 120
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How to use AI analytics for targeted business decisions

Sprout Social

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 112
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HG Enhanced Salesforce Integration for More Precise Targeting

HG Data

Synergy is defined as two entities working together in such a way that “the result of the combined action is greater than expected as a simple additive combination of the two agents acting separately.” In other words, 1 + 1 = 3.

Act-On 97
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Are You Using Your AI to Target Properly?

Navigate the Channel

The impending marketing frontier revolves around the integration of AI, making it paramount for businesses to not only possess advanced AI technology but also to wield it effectively to target their ideal audience. The days of solely relying on AI for initial targeting and then reverting to traditional marketing practices are outdated.

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The moving target of permissible PII

Martech

This non-PII data includes signals like cookies and device IDs that can be used to create anonymized audiences that, while still targeted, cannot be matched back to any individual or household. These changes will add another layer of complexity to an already moving target around the permissible use of data for advertising. Get MarTech!

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How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024?

Only B2B

Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. 5G will bring download speeds of up to 20 times the speed of 4G, empowering companies to develop richer personalized experiences and real-time ad targeting. Understand Automation Is the Future of Work.

Act-On 71