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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. A survey of U.S. For instance, Amazon Prime Big Deal Days drove sales in October.

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Survey says this is the top reason people unsubscribe from email marketing

Sword and the Script | B2B

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. Marketing has always made content, but acting like a media site or newsroom is what changes things.

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What makes a good survey?

ClickDimensions

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey?

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

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EU Digital Services Act now applies to all but the smallest businesses

Martech

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act.

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How to conduct a business to business survey

Savanta

There are six steps if you’re looking to conduct your own business to business survey. Three, pilot the survey. And six, don’t act on the findings unless they’re reliable and representative. After all, how hard can it be to design a survey? One, clearly define your objectives. Five, incentivise it appropriately.