Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Q&A with Kevin Bobowski, Act-On CMO.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. The variety of users within this segment is reflected by the differences among the leaders. In fact, the only category where Act-On scores higher than everyone else is pricing.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. tracking within Act-On emails sent through Microsoft Outlook.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

Top 10 marketing automation tools every marketer must have

ClickZ

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask?

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Act-On Integrations. Some API integrations can be used or turned on by anyone with an administrative login. You might also see the term “add-on” or “extension” to describe these kinds of applications. Act-On Integrations. Segment. Email on Acid. Email on Acid. Email on Acid.

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.

Oracle

Let’s quickly review what B2B audience building and segmentations looks like at that stage. They also use that data to create detailed segments for message targeting. Let’s look at how your organization might level up its audience building and segmentation efforts.

The 14 Best Marketing Automation Tools

Webbiquity

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 5) Act-On.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Some API integrations can be used or turned on by anyone with an administrative login.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Some API integrations can be used or turned on by anyone with an administrative login.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. Act-On raised $42 million and appears heading for an IPO. Too often companies make the assumption that simply the act of deploying a marketing automation platform will result in marketing efficiencies. Hubspot and Act-On encompass many inbound features as well as outbound.

The Differences Between Behavioral Segmentation and Audience Segments

ActiveDEMAND

The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. In a general sense, fixed audience segment marketing involves building a list of prospects based on their profiles and marketing to them, while behavioral segmentation includes marketing to anyone who fits a targeted behavioral pattern.

Marketing Automation Tips: Segmenting Your Customer Database

Fathom

Sophisticated segmentation sounds intimidating. And in the past, it may have been, though most marketers can agree segmentation almost always drives better results. But, with the help of marketing automation tools like Marketo or Act-on, the segmentation game has changed for the better.… … Read the rest The post Marketing Automation Tips: Segmenting Your Customer Database appeared first on Fathom.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Oracle

You have a plethora of data on your prospects and customers. Ironically, your customer data assets are growing by leaps and bounds but your ability to act on it isn’t keeping up. Your end result is more intelligent business function and improved interactions based on a united front strategy. . by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management.

Modern Marketing Lessons From The Godfather

Oracle

Modern Marketers are able to shot call what’s working, because they understand how to segment, message, and leverage technology to mine the real metrics that matter. Consider the cannoli a sweet spot for segmenting — where you’re able to analyze and act on prospect attribute data and Digital Body Language. Focus on providing meaningful interactions — on your prospects’ terms. Corleone is a man who insists on hearing bad news immediately.”

3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line

Oracle

Segment your social media community based on interactions, qualitative engagement, and perhaps most importantly, negative interactions or comments. Action Items: Create a brand persona that encompasses all channels (on and offline) that can then be easily accessed internally, and carefully shared externally with consultants or external contributors, if needed. It’s also important to establish ad-hoc strategies and plans for on-the-fly brand management or control.

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Finalizing your holiday digital marketing plan

Biznology

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Evaluate your segmentation: Show your customers that you know them better than your competition does. Act on it before it is too late.

86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

Approximately 42% cited segmentation and personalized messaging, while 37% said that acting on customer data insight is difficult. B2B marketers, in particular, are also struggling to prove themselves and generate a return-on-investment, according to previous research.

Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  The rising pressure to grow top line revenues is on the agenda for the next board meeting - making the impulsive need to act hard to resist.   Yet there is a palpable sense of discomfort that makes it difficult to decide on which of these demands might be the right thing to do.   Not just made up stuff or profiles but real buyer personas based on qualitative insight from real buyers. Image by DavidErickson via Flickr. The temptation is enormous.

Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Marketo

Data.com helps our customers deliver against this need by making it easy to build targeted lists to relevant groups of people, ensuring marketers can segment their messages and enhance engagement with relevant content to prospects and customers. Our customer, Motorola Solutions, saw a significant increase in form conversions from their email campaigns by moving to the use of targeted lists with segmented messages. Data.com focuses on the delivery of business big data.

15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions.

Tips for Increasing Customer Retention via Email Marketing

SendX

Instead of business owners relying on phones or events, sticking to email marketing can immensely help. The new marketing funnel is now focussed on post-purchase stages. Emails as friendly reminders Whenever a major event is on, a friendly reminder email can help.

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4 Top Marketing Automation Tools for Startups

A Better Jones

Powerful segmentation capabilities Segmentation works wonders when it comes to increasing conversion rates. And no tool does segmentation better than Drip. Instead of dividing your email contacts into lists, Drip tags every person separately, based on different events and trigger actions. This could be anything from a customer’s location to an action they made on your website. You can also apply these tags manually, to segment your list even more.

Get the Most Out of Customer Intelligence for Better Insights

Zoominfo

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Whichever platform you use for customer intelligence depends on your company’s size, industry, location, and budget. Decide which data points to look out for and act on.

Best Practice: Four ways to leverage lifecycle marketing

ClickZ

Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On.

Why Reacting is Better Than Acting if You're a CMO

Oracle

George Bernard Shaw once said " The possibilities are numerous once we decide to act and not react." It is indeed better if we act instead of reacting - for the most part. However, when it comes to marketing, CMOs may be better suited to reacting instead of acting - at least in one very important manner. The point Akeroyd is making speaks directly to my point - that sometimes it is better to react than act.

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Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

Being able to identify moments in the customers’ journey where they’re preparing to act is vital. You can build dynamic segments based on eRFM scores to target customers on the verge of conversion or on the edge of unengagement.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

The VEST provides by far the most detailed, objective information available on industry vendors. It includes nearly 200 data points on 21 products, thumbnail sketches of each vendor’s strengths and weaknesses, and three industry quadrants showing leaders in different market segments. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. Most gave us answers, although Act-On was a prominent hold-out.

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Unlock the Benefits of Leveraging Oracle Responsys with Oracle Maxymiser

Oracle

Oracle Maxymiser will give your team the power to split traffic coming from both Oracle Responsys emails as well as other channels between any number of page or site experiences, all on the same URL. Oracle Maxymiser’s segment discovery features allow you to maximize your conversion and drive loyalty by understanding the behavior of subsets of visitors who share common characteristics.

Transforming to Customer Intelligent Marketing Part One: Evolving Customer Expectations

Oracle

Rapidly evolving technology and the effect of the mobile internet on daily lives have had a pretty deep impact on customers. Customers have developed new habits of exploring, discovering, connecting, and buying on the go. On a whim.

The Third-Party Cookie Workaround: Investing in First-Party Data

Digilant

We’re here to assure you that the news isn’t all grim In the face of this challenge, some publishers and DSPs are working on their respective identity solutions to replace third-party cookies. Performance marketing flips digital advertising traditional pay-before-you-go methods on their head.

Three Marketing Metrics that Matter for B2B Executives

Launch Marketing

With the constant stream and flow of data that is analyzed and reported on, there are plenty of metrics that illuminate marketing performance. It is calculated by dividing the total dollars spent on marketing by the number of new customers acquired in a given time period.

Spring Cleaning for Email Marketers: Inbox Edition

Oracle

The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer. Now is the time to act on that intelligence , cull mailing lists to only the most active and engaged subscribers, and focus in on improving deliverability health. Engagement-Based Segmentation. The last time a customer opened or clicked on one of your messages also matters a lot.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Many B2B data providers claim to have the “best” data.

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. How to create a targeted segment using technographics? Since both companies began on common grounds, Company A is a clear winner!

True Influence® Wins Third Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence Marketing Cloud provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups, and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

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Intelligent Personalization: Persona vs Personality Marketing

xiQ

Traditionally, B2B marketers have relied on the age-old tactics of stereotyping individuals into personas i.e cohorts based on similarities in their demographics, roles, age, and gender. It’s a broad brushstroke approach on how to address prospective buyers.

How to Adjust Your Email Strategy When Coronavirus Restrictions Ease

Oracle

Many of those differences stem from this critical fact: While the stay-at-home orders on the frontend of this crisis were a sudden and largely national experience, the reopening will be a gradual experience at the local and regional level. Send more segmented emails.

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MarTech Series: True Influence® Wins Third Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence Marketing Cloud provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups, and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

Martech Cube: True Influence® Wins Third Consecutive MarTech Breakthrough Award

TrueInfluence

The True Influence Marketing Cloud provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups, and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.