Channel Centric to Customer Centric: A Marketer’s Readiness Checklist
SEPTEMBER 30, 2019
Acting on unified data in real-time. Unfortunately, the reality is that often even mature marketers are constrained to act as channel-centric marketers instead of customer-centric marketers because their data sources and activation plans are driven by the primary channels they operate in, rather than individual customer journey events. That is why the first step to channel-centric marketing has to be total clarity on organizational readiness based on key considerations.