Channel Centric to Customer Centric: A Marketer’s Readiness Checklist

Martech Advisor

Acting on unified data in real-time. Unfortunately, the reality is that often even mature marketers are constrained to act as channel-centric marketers instead of customer-centric marketers because their data sources and activation plans are driven by the primary channels they operate in, rather than individual customer journey events. That is why the first step to channel-centric marketing has to be total clarity on organizational readiness based on key considerations.

Why Predictive Advertising is the Future of Digital Marketing


Better targeting audiences based on behavioral signals. Optimizing bids to maximize return on ad spend (ROAS). Now enter predictive advertising, which can use your internal audience data as well as third-party behavioral data to identify new potential customers to target and enable you to broaden your audience base further than you would if you simply relied on regular targeting tactics.


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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. 10: Return on Investment (ROI). .

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. One exciting example of AI in practice is chatbots (more on that later). Images are returned for 19% of search queries on Google.

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