SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Short answer: You can’t. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win. Well, Maybe PPC’s a Little Crazy.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? 2) Programmatic Advertising. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145