Oktopost

SEPTEMBER 4, 2020

There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

QuanticMind

FEBRUARY 6, 2020

Competing in PPC today is all about data – you need lots of it, the capacity to analyze it properly, and the right tools to act on insights derived from it to optimize your strategy. Optimize for conversion value while targeting a specific ROAS. Target return on ad spend (ROAS). Bid Strategy. Target cost per action (CPA).

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

SocialPilot

FEBRUARY 26, 2024

By understanding the ROI of each campaign, AI can reallocate your budget to maximize return on ad spend (ROAS) and achieve marking goals more efficiently. That’s not even the end; marketers use AI to analyze competitors and get actionable suggestions to act upon. This isn’t magic; it’s AI marketing at work.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Martech

MARCH 13, 2023

Here’s a sample prompt to get started: “Act as a copywriter. Pro tip: Use commands to enrich your piece with relevant examples in seconds, e.g., “How to calculate ROAS” or “Create an example of a curiosity-driven outreach email to sell [your product].” You’re writing a piece about [your topic].

Marketing AI 75

Marketing AI AIDA Marketing Analytics Tools Template 75

Navigate the Channel

JANUARY 9, 2018

With the massive amount of fast-acting digital marketing tools available today, it may be tempting to focus on short-term metrics rather than long-term effectiveness in evaluating your branding campaign’s ROI. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 50

Brand Identity Branding Tips ROAS 50

LeadsRX

FEBRUARY 21, 2021

Let me re-emphasize our Customer Care Mission: We are here to help LeadsRx customers accelerate time to realized value by ensuring proper configuration of the LeadsRx solution and increasing understanding of how to interpret and act on the resulting insights to improve return on ad spend (ROAS). Attribution is different.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

ClickZ

FEBRUARY 27, 2020

Develop business models that are able to create and act on dynamic, personalized customer insights. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn.

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Valasys

JULY 21, 2020

In this blog we will describe 10 important KPIs for B2B e-commerce marketplace that will help you evaluate even the value of even the intangibles in your business: 1) Sales Conversion. Let me put it very simple and straight, first things first, your sales conversion rate can be arguably the most important KPI on your e-commerce metrics dashboard.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

QuanticMind

JUNE 23, 2019

For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. With Google Ads, you can select the right bidding strategy based on specific business goals, such as: Target ROAS Target CPA Maximize Conversions Enhanced Cost Per Click (eCPC).

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Outbrain

FEBRUARY 19, 2020

The reactivation campaign netted a 28X return on advertising spend (ROAS) and the cold audience campaign a 10X ROAS, proving the value of this content leading up to a rebrand. Some have said 2019 was the year of the rebrand. If you’re jumping in on this trend, there are many moving pieces to manage, and content is one of them.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Ledger Bennett

JUNE 1, 2020

We’re now going to look at the latter half of this client all hands, which separated businesses into four groups based on how they’ve been affected since the onset of the pandemic. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent. What you do now.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

QuanticMind

DECEMBER 6, 2018

Optimizing bids to maximize return on ad spend (ROAS). And there are a number of benefits to using machine learning, including: Optimizing ad copy to become more relevant and personalized. Better targeting audiences based on behavioral signals. From there, you could then start targeting other people who also read that publication.

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

The Lead Agency

MAY 16, 2023

Engagement Rates and Conversion Rates Engagement and conversion rates give an indication of how effective your ads are in reaching the appropriate audience and driving them to act. However, it can be a costly endeavour if it is not properly set up and maintained, especially for B2B industries, where cost per click can be particularly high.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click ROAS 117

QuanticMind

APRIL 24, 2019

Depending on your team’s level of sophistication, it may or may not be – but with sufficient analysis you should have an understanding of how increases or decreases in bids create more efficient CPA or ROAS numbers on your keywords. How do you determine a search keyword’s value? Search keywords. They’re valuable. By how much?

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

QuanticMind

APRIL 26, 2019

While there’s no way to predict how your competition will act, it is worthwhile to consider their past behavior as part of your forecasting efforts. While there’s no way to predict how your competition will act, it is worthwhile to consider their past behavior as part of your forecasting efforts. PPC optimization involves auctions.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

QuanticMind

MAY 30, 2019

They offer 5 different automated bid strategies to choose from based on your specific business goals: Maximize clicks Target impression share Target CPA Target ROAS Maximize conversions. Bid management is probably the most valuable feature of PPC automation technology. Dynamic Search Ads. Why is Automation the Future of Paid Search?

PPC 40

PPC Marketing AI Cost Per Click Automation 40

QuanticMind

MARCH 7, 2017

But they also face a skills gap on their teams, which can often be mired in day-to-day technical marketing operations when they should be able to look, think and act more strategically. Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps.

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40

Single Grain

JANUARY 23, 2023

And you’ll make plenty of mistakes along the way. On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. It’s a big time-saver for you!

Paid Content 59

Paid Content PPC Consulting Paid Search Agency 59

Convert

NOVEMBER 17, 2021

And now is the best time to optimize your Shopify store to convert more of these buyers. One break in transmission can be catastrophic to your returns. It happened to Costco in 2019 on Thanksgiving and Walmart in 2018 on Black Friday. Here’s How. This will put a strain on retailers’ resources. But Mastercard predicts a 6.6% So, pros and cons.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Single Grain

DECEMBER 18, 2019

Facebook’s own testing of this ad type found an average of 34% improvement in incremental ROAS, 10% improvement in lift, and 6% lower cost per incremental purchase compared to carousel-only ads. There are 7 million advertisers on Facebook. The average cost-per-click on Facebook is $1.72. The potential reach of advertising for Facebook is 1.9

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

ClickZ

JUNE 6, 2023

What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Hubspot

AUGUST 8, 2019

CPC acts as your bid in an auction that determines where your ad will be placed. Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Digilant

AUGUST 19, 2020

To get a better campaign result, you can model your “converter” audience to find more consumers who look and act like them and shift your targeting to reach this more qualified audience online. Return on Advertising Spend (ROAS): ROAS is the metric used to measure the revenue you receive for each dollar spent on marketing.

Cost per Acquisition 59

Cost per Acquisition Cost Per Click ROAS CPA 59

Single Grain

DECEMBER 5, 2023

Return on Advertising Spend (ROAS) : This metric evaluates the effectiveness of advertising campaigns in generating revenue. A higher ROAS means that our marketing efforts are translating effectively into sales. A lot of this comes from selecting the right ai automation solutions to drive your project.

Marketing AI 52

Marketing AI Marketing & Strategy Marketing Strategy Work Management 52

Martech

AUGUST 26, 2021

we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Where to begin? Walled gardens.

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

LeadsRX

MARCH 12, 2021

Better yet, a key measurement is return on ad spend (ROAS). This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS. The simplicity of the linear attribution model can also act as a double-edged sword. Days later, he sees a Google ad for the same product.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Marketing Insider Group

MARCH 28, 2024

Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce. By focusing on growth, the development of testing, campaigns and marketing material holds more value. Use a thank you card service like Thankbot.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win. Well, Maybe PPC’s a Little Crazy.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Now, you’d think this would make measuring B2B metrics easier. But, it seems to have had the opposite effect. A recent study found that only 23% of people were exceeding their revenue goals. Short answer: You can’t. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Unbounce

MARCH 30, 2021

With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. Heck, they’re invited to opt out.) Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. Count to 10.

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Single Grain

APRIL 14, 2022

Finally, they’ll bid on ad placements on your behalf, ensuring that each ad is tailored to achieving your desired goals, and manage your ad spend to make sure you’re getting that all-important maximum ROAS. Even if they are a full-service digital agency, they should specialize in Google AdWords. 2) Take Advantage of PPC Expertise.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Adwords Paid Content 52

Single Grain

JUNE 27, 2023

This is especially true for native ads, especially boosted posts, since they look and act like organic posts. Are Facebook jewelry ads effective? Considering that 5-10% of global jewelry market sales occur online, targeting an audience on your Facebook page is, indeed, an effective way to increase e-commerce profits.

Facebook 52

Facebook Paid Search Agency Ads Effectiveness 52

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. For instance, 98% of Gen Zs own a smartphone.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

QuanticMind

NOVEMBER 7, 2019

Current hallmark strategies include Maximize Conversions, Target CPA, and Target ROAS, among others. So, the CPC for a given keyword acts as the average of all the unique bid auctions, and that is the most information available. Google offers many bid strategies and has continued to expand that list over time. Requirements?

Marketing Management 40

Marketing Management Google Automation Marketing Automation Services 40

Martech Advisor

SEPTEMBER 30, 2019

Acting on unified data in real-time. Unfortunately, the reality is that often even mature marketers are constrained to act as channel-centric marketers instead of customer-centric marketers because their data sources and activation plans are driven by the primary channels they operate in, rather than individual customer journey events.

Advertising Channels 47

Advertising Channels Work Management Marketing Management Ideal Customer Profiles 47

Digilant

DECEMBER 17, 2018

MAIA intelligently makes sense of massive data sets, and with the constant support and guidance from the Digilant operations and analytics teams, leads advertisers to more efficient media buys, better decision-making, and media optimization across multiple channels — resulting in superior ROAS and overall performance. About Digilant.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency Work Management 40