Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

DiscoverOrg

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. Looking back at the reported Scoops, we can see likely weaknesses and changes that could offer valuable leads for security vendors.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. In the current report we are focusing on consulting firms.

Consulting 157

Consulting Research Work Management Marketing Management 157

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

The Point

OCTOBER 20, 2014

The simple act of generating leads – primarily through online means – has never been easier. This sentiment was borne out in a recent survey on lead generation strategy conducted by Ascend2 Research. You can download a summary of the report, and gain access to all Ascend2 research, here (registration required).

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Hardly seems fair, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. As I noted, email reporting is often something that marketers leave to the last minute.

Budget Programs 93

Budget Programs Work Management Marketing Management Planning 93

ANNUITAS

AUGUST 19, 2022

What’s wrong with the status quo of siloed teams and random acts of sales and marketing ? ” Forrester : “[O]rganisations [sic] that successfully align these three core functions report 19% faster growth and 15% greater profitability than their less integrated peers.” Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Now, a new TrustRadius study, How to Sell to Millennial B2B Buyers , expands on that research and adds many key new findings. Analyst reports don’t. Tech buyers really hate B2B marketing tactics.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. Approximately 42% cited segmentation and personalized messaging, while 37% said that acting on customer data insight is difficult.

Resources 281

Resources CMO Statistics Acquisitions 281

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Acting on Your Competitor Content Analysis Throughout your assessment, you’ll gain numerous ideas for things you can do. Whatever you settle on, create a schedule and calendar to act on the findings from your competitor content analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. This is followed by the difficulty to act on data (35%), and fragmented data (33%). B2B Marketers’ Ongoing Struggle with Data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

Martech

APRIL 16, 2024

It’s time to act. Take the time to research and find the tool that is the right fit for your needs. You cannot use conversion pixels, as they report user activity to these third-party ad platforms. Our research found no more than 10% opt out of cookies and it’s usually less than 5%. The repercussions?

Analytics 120

Analytics Marketing Analytics Tools Work Management Planning 120

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Heinz Marketing

FEBRUARY 16, 2021

With the rising use of digital, self-service channels it’s easier than ever for buyers to research, vet, and make decisions entirely on their own. In fact, research from Gartner shows that today’s B2B buyers spend only 17% of their time talking directly to sales. New Research from Drift, SBI, and Heinz Marketing.

Top of Funnel 119

Top of Funnel Conversion Digital Transformation Work Management 119

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

6sense

FEBRUARY 1, 2022

This creates troublesome and expensive reporting deficiencies that can bring revenue teams to a standstill. Here are 9 Reporting Capabilities that revenue teams “must have” to fully understand — and act upon — their sales intelligence. If you’re new to the ABX game, you might not have a satisfactory answer. Trust dynamics (i.e.

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

ANNUITAS

OCTOBER 11, 2023

The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Business Brainz

FEBRUARY 15, 2022

Actionable insights also known as insight reports are considered as high-value asset to support sales and marketing campaigns. Insight reports are documents comprising value proposition, strategies, challenges, priorities, or any crucial information that can be leveraged for targeted B2B campaigns mainly ABM campaigns.

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Heinz Marketing

NOVEMBER 12, 2019

While sales and marketing professionals may understand the value of video, what are they doing to actually act on it? To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. In our research, we uncovered five major insights.

Research 83

Research Video Marketing Budget Programs B2B 83

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. And 53% of those not currently using video plan to do so soon.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Nuvi

SEPTEMBER 20, 2022

Report analyzes over 5 million reviews to underscore the importance of listening to customer feedback in a supply constrained industry; highlights the service lane as a major opportunity for improving CX. SAN RAMON, Calif., SAN RAMON, Calif., 80% of consumers say they have delayed a purchase due to inventory shortages.

Customer Satisfaction 52

Customer Satisfaction Work Management Loyalty Correlation 52

Nuvi

SEPTEMBER 26, 2022

Report analyses over 5 million reviews to underscore the importance of listening to customer feedback in a supply-constrained industry; highlights the service lane as a major opportunity for improving CX. LIVERPOOL, U.K., LIVERPOOL, U.K., 80% of consumers say they have delayed a purchase due to inventory shortages.

Lead Scoring 52

Lead Scoring Lead Ranking Correlation Leads 52

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences. Pilot a New Creative Standard.

Research 52

Research Webinar Metrics Peer-to-peer Content 52