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Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

Optimizing bids to maximize return on ad spend (ROAS). When you add in behavioral touchpoints from other sites, you get a much richer picture of a lead’s intent , which in turn makes it possible to reach leads with relevant marketing messages deep in the sales funnel, as well as improve retargeting capabilities for display ad campaigns.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Short answer: You can’t. . .

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! And why wouldn’t they be? 2) Programmatic Advertising.