Why Predictive Advertising is the Future of Digital Marketing
QuanticMind
DECEMBER 6, 2018
Optimizing bids to maximize return on ad spend (ROAS). When you add in behavioral touchpoints from other sites, you get a much richer picture of a lead’s intent , which in turn makes it possible to reach leads with relevant marketing messages deep in the sales funnel, as well as improve retargeting capabilities for display ad campaigns.
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