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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. ” What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are so good at selling themselves, their ideas, or their products.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola, and numerous startups around the world. Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Offer: Mention MKT1 for 15% off, for MKT1 subscribers who close by January 31, 2024 Subscribe now MKT1 Method explainer video Intro to the MKT1 Method - Watch Video In this video , I break down the 5 principles for building a more effective and impactful B2B startup marketing function. The channels they use may not work at a different scale.

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Weekend Reading: “Iconic Advantage” By Soon Yu

Marketing Insider Group

For the 161st episode of The Marketing Book Podcast, I interviewed Soon Yu, co-author with Dave Birss of Iconic Advantage: Don’t Chase the New, Innovate the Old. Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s […].

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Social Proof: Shaan Puri on Curating First Impressions

Buffer

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. Tom: Excellent, I love that. public broadcast models. Community is interesting.

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Grants and Resources for Minority Business Owners

ClearVoice

According to The Center of Responsible Lending , as many businesses receive COVID-19 relief for business hardships through the CARES Act, an estimated 90% of black-owned firms were either ineligible for the money or denied loans. For example, for minority podcasters, many are overlooked for larger awards. Meeting payroll.