Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. In comparison, mid-market stalwart Act-On charges $1,150 per month for 10,000 names. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. I wrote about Bislr in November 2013.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Marketo

However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. To reduce gaps between timing and personalization of messages, direct mail marketers began focusing heavily on audience segmentation using cohort analysis, which incorporates data-driven information and groups individuals with similar characteristics together. Focus Efforts on Key Audiences.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster.

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…

Inbox Insight

Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. They weave through different sections, wander off when they have no budget, ask their friends about your brand, tune into influencers and flex between channels – any number of these reasons can make content marketing unpredictable and harder to track, control and execute. Here’s Why… appeared first on Inbox Insight.

Report: Leading B2B Marketers More Likely to Set CX Accountability Practices

KoMarketing Associates

Medallia recently published the “Setting the Standard for CX in B2B” report, and statistics showed that 58% of B2B marketing leaders are more likely to share feedback with employees who are responsible for acting on specific customer comments or concerns, compared to just 16% of their counterparts.

B2B Reads: Better Business Decisions, Limitless Willpower, & Lifelong Learning

Heinz Marketing

Multi-Channel B2B Lead Generation: 8 Steps to Success. But will they be understood and acted on? In this challenging period, there’s no shortage of tough questions on people’s minds.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 I could go on, but why should David Raab have all the fun?

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A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. The growth of the Martech stack and explosion in data has led to most marketers sitting on a wealth of information in the cloud across their CRM and Marketing Automation (MAT). But the focus now is on understanding the latent potential inside customer data. Salesforce is a trailblazer in their space.

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Kabbage

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. The growth of the Martech stack and explosion in data has led to most marketers sitting on a wealth of information in the cloud across their CRM and Marketing Automation (MAT). But the focus now is on understanding the latent potential inside customer data. Salesforce is a trailblazer in their space.

Connecting at scale: is it possible?

Oracle

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. In many cases, we love what we see and we act on it. By Influencer Marketing, I am not talking about celebrities selling stuff on social media. Test the channels, test the combination of channels, monitor the buyer’s activities, look for patterns, connect the dots, make decisions based on associations.

SalesTech Star: True Influence Launches The True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

True Influence , the technology leader of intent-based sales and marketing solutions, launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Marketers learn what target accounts are engaging with online, which key influencers they follow on social platforms, which blogs they read, or what content they choose to download. Keep an Eye on Current Customers. From Observation to Action: Identify Well-Performing Channels.

Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

As part of our series on B2B content marketing strategy, we’ve created our own periodic table of essential content elements. Great for sense checking your current approach and keeping your campaign teams on track. Channels. Is B2B Content Strategy becoming an advanced artform ?

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An Easter Basket Full of Reasons to Focus on ABM Content

Content4Demand

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers. Why does ABM rate so high on the priority list?

Modern Marketing Influencer Blog Series: 3 Costly Mistakes to Avoid when Measuring Performance

Oracle

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. Here they share their thoughts on making the best use of research, planning, testing and data.” They achieve success because they: Heavily research concepts before acting on them. 3: Failing to Credit the Right Channels.

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True Influence® Wins Best Influencer Marketing Management Platform Award

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”.

MartechCube: Martech Leader True Influence Launches the ABM Marketing Cloud

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

Yahoo! Finance: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

26, 2020 /PRNewswire/ — True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

2021: It’s Time to Accelerate

Terminus

This is a huge milestone for Terminus and a vote of confidence in our team and big vision (more on that in a bit). A few members of Terminus Nation turned on selfie-mode to express their enthusiasm for where we’re going. I’ve never been one for burying the lede….

What to Look for in Your Integrated Marketing Cloud

TrueInfluence

Think about how you could better manage your data across different teams, channels and processes. By bringing martech and adtech closer together, channels talk to each other, and processes become more streamlined and effective. Who downloaded content on certain topics?

Channel-Centric to Customer-Centric: How Unified Data + Data Activation Takes Marketers There

Martech Advisor

Acting on unified data in real-time. Unifying the experience across different channels. Mature marketers are realizing that delivering orchestrated campaigns based on unified data is not as simple as buying a single technology solution or building superficial channel integrations. The problem of ‘siloed data’ In channel-centric enterprise-scale companies, each team owns a different channel and relies on a different source of truth for customer data.

The Move Towards Cross-Channel Marketing

Crimson Marketing

“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” Social media, smart phones, tablets and new devices, and limitless access to data have created a new type of buyer – the “ always on, connected consumer. The progression from multi-channel marketing. ” But how do you execute effective and consistent campaigns across all your channels? Enter cross-channel marketing.

TalkCMO: True Influence Launches the True Influence ABM Marketing Cloud™ For Integrated Account-Based Digital Marketing

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

Martech Leader True Influence Launches the ABM Marketing Cloud

TrueInfluence

True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels.

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Such effective monitoring of prospects’ activities helps sales and marketing focus their efforts on the right prospect at the right time. Marketers can derive the right fit for their marketing strategies based on the level of these features. We focus on some of the top features to consider when investing in an automation platform. Your marketing automation tool should provide real-time push notification features to ensure your campaigns are on track. Act-On.

The Formula for Account-Based Marketing

DiscoverOrg

The hypothesis was that if all of our time, energy, and money was spent on a focused sales and marketing effort to convert a list of target enterprise accounts, we could grow our average sales price (ASP) – without breaking the bank. Based on this, in 2015, I began building an ABM program focused on selecting a list of target accounts and finding ways to promote specifically to those accounts, with the help of Kristen Wendel.

Top 20 Marketing Terms to Know in 2020

Martech Advisor

With the introduction of new trends, techniques, and marketing disciplines, this alphabet soup keeps on getting more and more expansive. You can implement chatbots on your website, within your mobile app, or through messaging apps such as Facebook Messenger.

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How to Pair AI with Inside Sales to Grow Your Business

Marketo

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids. Instead, your inside sales team has a crystal ball that predicts the companies on which they should focus their efforts.

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

  The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.    As B2B businesses seek to achieve post-recession revenue growth, they also must confront the issue of how to rethink long standing conventional practices in sales they know must change to meet this challenge head on.  Image via Wikipedia.

Moving digital forward: The future of demand generation

TrueInfluence

Companies have been forced to look at digital channels and communication techniques that they did not use previously. Providing different types of content – long-form and short-form – will help to target these customers and build interest on your company.

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. “We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. “We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. “We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. “We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”

True Influence® Wins Second Consecutive MarTech Breakthrough Award for “Best Influencer Marketing Management Platform”

TrueInfluence

The True Influence ABM Marketing Cloud provides intent-driven, multi-channel account-based demand generation. We developed the True Influence ABM Marketing Cloud to help simplify coordinating campaigns across channels and give users confidence in executing AMB programs at scale.”.

True Influence® Launches the True Influence ABM Marketing Cloud™ for Integrated Account-Based Digital Marketing

TrueInfluence

PRINCETON, NJ, August 26, 2020 – True Influence ® , the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud for intent-driven, multi-channel account-based demand generation.

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. It's important to know exactly what an ABM approach looks like before embarking on the journey.

11 of the Best Marketing Automation Platforms

SendinBlue

The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior. The visual drag and drop workflow editor gives you an overview of the journey your customers will go on. The software is hot on personalization.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters. How can you take action on analytics reports? How can you capitalize on the Advanced Segments feature in GA? branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above).