Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. There are a dozen other states with similar legislation to the California Consumer Privacy Act (CCPA), and that means big changes are on the horizon.

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Privacy Protection Webinar Metrics Privacy Creativity 127

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

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Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Enable effective measurement of the effectiveness of your social media efforts. Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception.

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Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

JUNE 13, 2022

Or is it possible to measure the performance of your marketing, including the parts you can’t see? One of the allures of digital marketing was that much, if not all, activity could be tracked and measured. It’s hard to talk about measuring the customer journey without talking about the customer themselves. The fog of marketing.

Marketing Attribution 109

Marketing Attribution Touchpoints Dwell Privacy 109

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Measure performance more accurately. With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Understand Automation Is the Future of Work.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Act-On

NOVEMBER 15, 2023

Having a plan to measure your success is a crucial sales enablement best practice. Sales enablement best practices: Measure and optimize success As you adopt best practices for sales enablement, you’ll want to ensure the strategies and tools are performing. Here are a few examples of what you might measure: Sales cycle length.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Salesforce Marketing Cloud

OCTOBER 7, 2021

So why wait until after the holidays to find ways to measure success? As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Consider measuring how well and fast your teams are able to pivot. Enter: the contingency plan.

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eCommerce Contingency Planning Conversion Rate Multi-Channel 96

The Customer

AUGUST 25, 2021

It’s time to revisit one of the simplest, most universal measures to test a company’s customer loyalty. Many companies think they are customer loyal, but how do they measure it? But how are you measuring that transactional embrace? Let’s Use RFM to Measure Customer Loyalty! Consumers are Back, But Different.

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Loyalty Paid Search Agency Advertising Agencies Customer Satisfaction 98

Vision Edge Marketing

SEPTEMBER 12, 2023

Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes.

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Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Here we’ll debunk six common myths that often act as roadblocks, preventing businesses from fully embracing a customer-centric approach to reap its rewards. You must go broader. However, they often go untracked.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Customer Experience Matrix

AUGUST 23, 2012

The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane. Today I’ll present the third and (mercifully?)

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Eloqua Act-On Marketing Automation Services Marketo 120

Vision Edge Marketing

SEPTEMBER 19, 2023

Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback. Customer-Centric Measures, Metrics, and KPIs : If you’re going to be customer-centric you will need customer-centric measures to guide decision-making, and to track, monitor and drive performance.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. In a perfect world, we’d only need to measure revenue.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

Scoop.it

FEBRUARY 1, 2022

No matter the industry you come from, though, whether it is sales, content marketing , or beyond, you probably know that when you’re working in SaaS, you need to constantly monitor and act on relevant data. To do any of this, you need to track and measure the right key performance indicators. Monthly recurring revenue. Churn Rate.

Churn Rate 102

Churn Rate Lead Ranking Allocation Top of Funnel 102

ViewPoint

FEBRUARY 16, 2017

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. Opportunities in this stage act as confirmation that leads are meeting requirements around quality, value and convertibility. It incorrectly emphasizes cost over ROI value.

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Cost per Lead Sales Qualified Leads Cost Lead Scoring 189

Content Marketing Institute

SEPTEMBER 3, 2018

When putting your measurement program in place, start by deciding how frequently you’ll collect your data. A good schedule to start with is measuring marketing effectiveness on a monthly basis. When putting a measurement program in place, start by deciding how frequently you’ll collect data. Can I act on these metrics (i.e.,

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act.

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Service Business Act-On Opt-out 113

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. For example: CTV measures household views rather than individual views. DOOH measures foot traffic rather than CTR. Focus on specific measurements.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Zoominfo

FEBRUARY 20, 2020

Simply put, marketers often have a tough time knowing how to measure content marketing success. If you’re going to sink time and energy into content creation, you should know how to measure your results, right? Measure Your Scroll Depth Scroll depth is a metric that tracks the place on a page where your visitors stop reading.

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Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Act-On

DECEMBER 9, 2023

We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. When you set up nurturing sequences, it’s far too easy for them to get lost and forgotten, with staff turnover and programs continuing to run on autopilot. Now, that might seem like a lot (and it is!).

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

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Touchpoints CMO Work Management Cross-Selling 182

Act-On

AUGUST 24, 2018

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.

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Webinar Metrics Tips Act-On Content 100

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. Checking means measuring the results after the experiment is over.

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Planning Lead Ranking Work Management Marketing Qualified Leads 356

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. These metrics are the most commonly measured by marketers. If you want to understand the health and performance of your paid ads, these are the metrics to measure. What is your true north?

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Lead Ranking Cost Per Click Lead Scoring CPC 134

Lake One

MAY 14, 2020

But are you measuring that content engagement? It shows the reader is genuinely enjoying the content you’re sharing, and they’re giving their time to act on it—be that with a social share or a subscription to your email list. You can make that easier by measuring content engagement with these five engagement metrics : 1.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Salesforce Marketing Cloud

APRIL 6, 2022

A proper strategy allows you to act like a detective and get to the bottom of what happened and make decisions about what to do next. Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. Analytics done!” Raise your hand if you’ve done that (or still do).

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. These are the usual metrics for measuring your financial ROI.

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ROI Top of Funnel Planning Click Rate 134

Vision Edge Marketing

FEBRUARY 27, 2024

Rigorous peer review and collaboration can act as antidotes, providing diverse perspectives that challenge biased interpretations. Establishing accountability measures and allowing external audits can help identify and rectify potential biases, preventing the echo chamber from forming.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. Consider starting small, experimenting, measuring results, and pivoting if needed. Consider starting small, experimenting, measuring results, and pivoting if needed. It’s murky, isn’t it?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Savanta

JANUARY 25, 2012

Do you measure customer perceptions of the experience? This is an example of experience measurement gone horribly wrong. The measurement of customer experience is a good thing. Measure the right things – the things that customers care about and truly drive loyalty. Does your business have a service element?

Service 120

Service Loyalty RSS Customer Surveys 120

SmartBug Media

JUNE 24, 2021

If you’re unsure of the answer, measuring your social media share of voice will help. In this post, find out what exactly share of voice is, why it’s important to measure your share of voice, and how to measure share of voice on social media. Historically, SOV was primarily used to measure share on paid advertising.

Social Media 52

Social Media Tips Media Paid Social Agency 52

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it? Get MarTech! In your inbox.

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Conference Digital Transformation Sample Touchpoints 92

KoMarketing Associates

APRIL 20, 2021

Approximately 42% cited segmentation and personalized messaging, while 37% said that acting on customer data insight is difficult. This is followed by tracking/measurement (46%), data quality (42%) and talent/team (36%). In terms of deficiencies, 44% named customer journey, acquisition and conversion.

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Resources CMO Statistics Acquisitions 281

Convince & Convert

MARCH 27, 2014

Games and contests can capture the attention of even distracted readers and act as a powerful catalyst for spreading a brand’s message where it matters most. It’s obvious that when measured and adjusted properly, a sweepstakes can be a powerful social media marketing asset, driving massive conversions.

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Case Study Case Studies Social Media Act-On 140

Vision Edge Marketing

NOVEMBER 10, 2020

Zero acts as a critical reference point. When it comes to measuring performance or measuring anything, if you start with zero you create a point of reference from which all your subsequent measurements are made. Zero also enables measurements to be compared to a standard value.

Work Management 207

Work Management Verticals Marketing Management Act-On 207

Digital B2B Marketing

JULY 23, 2012

Picking the right measurements and consistently using them to improve your marketing is the real challenge. How do you measure and manage newer segments of marketing, including social media? Data and Other B2B Marketing Challenges Is data the biggest challenge in measuring B2B marketing? Is the data you have reliable?

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B2B Marketing B2B Social Media Twitter 100

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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Brand Identity Branding Tips ROAS 123