Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

At Infer, we’re fortunate to work with forward-looking marketers around the world. As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users. Today I’ll present the third and (mercifully?)

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Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it. Corporate Lead Generation

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Top 10 marketing automation tools every marketer must have

ClickZ

Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. How can marketers free up their time to focus on more important aspects, do you ask?

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. With the industry growing faster than ever, 2020 promises some exciting marketing technology developments. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach. Marketing Automation

The Impact of M&A on the Marketing Automation Industry

Oracle

posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Today, Act-on Software announced it has acquired the assets of Marketbright, one of the original players in the marketing automation space (and truly some of the nicest people in this industry). But this isn’t a story on the success of Act-on or the failure of Marketbright.

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place. Act-On Integrations.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. Act-On Software is another low-cost system, starting at $500 per month.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Today’s post is about Marketing Automation.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. I sat down with Paul recently to talk about his new company and where Captora fits into the ever-expanding landscape of marketing technology. [HS] PA] Captora quickly solves three of Marketing’s biggest challenges: 1. Marketing becomes the hero and becomes data driven.

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Understand Customers and Their Lifecycle with Marketing Automation

Oracle

Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. Improving your marketing automation capability. For 82% of enterprise marketers, the most important goal is not lead gen but engagement. State of Email Marketing 2015.

4 Things To Look For In A Marketing Automation Platform

Oracle

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. For the first time, marketers are being held accountable for revenue target s as their top most priority. First, all of our customers are facing increased competition from companies where marketing is at the core of the company. For the first time, ad spending was measured on performance – the increase in top and bottom line – not some vague estimated brand exposure.

How to Shorten the Lead Cycle with Marketing Automation

BenchmarkONE

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . Efficient Marketing Automation Features .

8 Steps to Guarantee Marketing Automation Success

Oracle

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation? Note: see our article about building a marketing automation stack for less than $300). This guide lists hundreds of integrations across six of the most popular marketing automation platforms all in one place.

How Marketing Automation Helps Credit Unions Serve Their Members

Act-On

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Indeed, Marketo already had a reasonable set of B2B social marketing features. Pardot added features for search marketing.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. Pricing on this starts at $14.95

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Seven Fundamentals for Marketing Automation Success

Golden Spiral

Marketing automation is a software solution combined with a process that enables companies to automate marketing tasks and messages to improve efficiencies and grow revenue more quickly. Choose the Best Marketing Automation Software for You (If You Haven’t Already).

Intent Data Cures Four Marketing Automation Headaches

TrueInfluence

It’s hard to imagine a business world without marketing automation. Marketers have become accustomed to its existence in so many areas, we take it for granted. Even the best marketing automation efforts can run into snags, and strategies can grow stale.

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Marketing has none.

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. I’ve worked with marketers and MarTech tools for most of my career. Like my competitors, I too struggled with building effective reporting for marketers.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Even B2C marketing automation is showing some interesting new life.

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11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute.

20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

accelerate agency

While the market may be dominated by the “big players”, there is still room for competition – as long as your marketing is at the top of its game. When it comes to SaaS marketing, having an efficient Martech Stack (Marketing Technology Stack) is essential. Act-On.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. I''d guess this is because they are answering specifically about marketing management.

How to Shorten the Lead Cycle with Marketing Automation

BenchmarkONE

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . Efficient Marketing Automation Features .

How to Shorten the Lead Cycle with Marketing Automation

BenchmarkONE

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . Efficient Marketing Automation Features .

What are the skills of a marketing automation expert?

Net-Results

As someone who worked as a freelance marketing automation expert for 6 years, let me give you my perspective on this question. The trick to getting marketing automation right is not just understanding the software: it’s also understanding marketing and content strategy. If you don’t understand why you’re implementing something, you can’t properly advise your customer (whether that’s internally or externally) on the right way to do it.

10 Best Marketing Automation Software for Agencies

BenchmarkONE

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. It can increase productivity, grow revenue, reduce overhead, and save time so your teams can be more agile, high-performing, and deliver on their goals. . What Are You Looking to Automate? Act-On. Marketing Automation

Fathom Joins Act-On Agency Partnership (APEX) To Fuel Marketing Automation

Fathom

Read the news release. Be Sociable, Share! Tweet. News Releases

Marketing Automation Remains Critical to Marketers’ Top Goals

KoMarketing Associates

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept. Most respondents (66 percent) said that generating higher quality leads is among their top three reasons for implementing automation.