Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. From there, we built a business on the tool, which we call personality-based marketing.

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Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

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Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation.

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Hubspot

MAY 23, 2023

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. That's where AI comes in. Let's dive in.

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Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What is artificial intelligence?

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Martech

SEPTEMBER 20, 2023

You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments?

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Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. The result?

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Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Evercopy is a new company/product using AI to generate text and visual marketing content.

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Adobe Experience Cloud Blog

APRIL 27, 2018

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers. What AI Can Do For Content Marketers.

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Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data.

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Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool. Let’s get started!

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Martech

SEPTEMBER 7, 2023

Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. ” Why we care. How will it work? This audio was computer generated.”

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Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. How did we get here?

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Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

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NetLine

NOVEMBER 1, 2021

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. excelhumor.xlsx (@ExcelHumor) October 25, 2021.

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ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Name a go-to-market challenge, and you’ll likely find a growth leader who’s convinced AI is now the solution. What are they tackling?

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SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

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Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here , and Part two (Predictive Analytics) is here. This can be any number of channels (e.g.,

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Marketing AI Personalization Marketing Automation Services Enterprise Management 91

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience Segmentation: The Great Balancing Act. AI in B2B Marketing Today. Audience segmentation.

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NetLine

NOVEMBER 1, 2021

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. excelhumor.xlsx (@ExcelHumor) October 25, 2021.

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Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Do you think customers will talk about how they were “wowed” by their AI experience? Another star earned, thanks to Lincoln.

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Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

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Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

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Navigate the Channel

DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Leveraging AI has become essential for automating and optimizing various aspects of brand promotion, particularly for those lacking the workforce required for manual efforts.

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Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

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Marketing AI Content Marketing Planning Ethics 122

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

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Marketing AI PR Work Management Marketing Management 123

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? They invest more and use AI more broadly. Need help with your generative AI strategy?

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Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Litmus

NOVEMBER 20, 2023

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. Where AI shines AI is great for tasks that follow patterns and rules.

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Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. We don’t know.”

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Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. This underlines the point, made by philosophers like Donald Davidson, 1 that AI has no causal connections with the world.

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Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! As we step into 2024, the world of AI is evolving at a pace that challenges our imagination.

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Statistics Outgrow Resource Management Work Management 52

ClearVoice

MARCH 31, 2023

Artificial intelligence and machine learning are emerging technologies disrupting industries. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. Expressing your brand voice AI is fast.

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Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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