Remove long-tail
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5 Pieces of Terrible Sales Advice (& What to Do Instead), According to Coursedog's Director of Sales

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It positions a salesperson as an external force that pushes a prospect through a sales process. Some insight you get winds up being dated, disjointed, or detrimental to your overall sales acumen. Let’s dive in.

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Everything You Need to Know to Dominate Local Search

Hubspot

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Target long-tail keyword variations. What makes your business tick is your local community, whether on the town, city, county, or state level. Source: comScore ). Source: Kelsey Group ).

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How Your Blog Needs to Evolve in the Age of AI-Powered Voice Search

Hubspot

We use smartphones to discover results in real-time, just before we act or buy. It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us.

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The race for the #1 and #2 marketing technology brands

chiefmartech

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

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The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Remember a job you loved? Hopefully, it's the one you have now!). Remember a job you hoped to leave? The happier and hustle-ier the group of coworkers, the more we get done and the more fun we have doing it.

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Everything You Need to Know to Dominate Local Search

Hubspot

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. What makes your business tick is your local community, whether on the town, city, county, or state level.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. However, to build an effective lead generation strategy, one needs to start from the basics.