Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Vision Edge Marketing

MARCH 15, 2018

Making referrals pay off requires having a systematic process for securing AND acting on referrals. Employ these seven suggested tips to help start you on your way to developing an effective referral program: Take time to review. Share your thoughts with us on Twitter or in the comments. The Value of a Referral. Be intentional.

Ideal Customer Profiles 153

Ideal Customer Profiles Customer Satisfaction Profiling Sales Cycle 153

Onalytica B2B

JULY 15, 2015

We’re here to help! We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Vision Edge Marketing

MARCH 15, 2018

Making referrals pay off requires having a systematic process for securing AND acting on referrals. Employ these seven suggested tips to help start you on your way to developing an effective referral program: Take time to review. Share your thoughts with us on Twitter or in the comments. Be intentional.

Ideal Customer Profiles 109

Ideal Customer Profiles Customer Satisfaction Profiling Sales Cycle 109

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. James Creech has a unique perspective on influencer marketing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Since the opportunity is time-sensitive, acting quickly is paramount.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Webbiquity

FEBRUARY 10, 2022

Some prefer to stay silent and waiting for customers to act; others choose to initiate the conversation first with the help of chat triggers that activate a chat box widget after some defined period of time or specific action. It presents the image of a caring company that’s always ready to help in the moment of need.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Biznology

APRIL 9, 2021

Case in point: the intriguing mystery of the US Strategic Command Twitter account last week. And yes, they have an official Twitter account, @US_Stratcom. Enterprising journalist Mikael Thalen from the Daily Dot wanted to get to the bottom of it, so he issued a Freedom of Information Act (FOIA) request and received the explanation.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

BenchmarkONE

SEPTEMBER 22, 2021

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Retargeting ads do exactly what they sound like: they target prospects a second time. Image Source: AdRoll.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? Even if feel like no one is watching, you’ve got to act like you have the whole world as your audience.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Bluetext

NOVEMBER 10, 2022

Are they really handing out blue check marks like Halloween candy to anyone willing to fork over $8 a month for Twitter Blue ? With Elon Musk at the helm, today’s reality may be old news by tomorrow, but marketers cannot ignore a swirl of new challenges for executives/leaders as well as their overall brand presence on Twitter.

Paid Content 26

Paid Content Twitter Brand Identity Branding 26

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Since the opportunity is time-sensitive, acting quickly is paramount.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Twitter 58

Twitter Promotion Tips Television marketing 58

Navigate the Channel

NOVEMBER 6, 2023

Take a look at our most valuable tips to help establish, expand, and empower your digital brand’s presence: Leverage content to develop authority in your industry These days, it’s no secret that content is crucial to any digital marketing strategy worth its salt. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Spiralytics

NOVEMBER 7, 2022

Using more than one channel will help get your message across more quickly. Knowing which type of content to publish on a certain platform will help your content get to the right people. Knowing which type of content to publish on a certain platform will help your content get to the right people.

Social Media 118

Social Media Tips Media Privacy 118

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social.

Twitter 112

Twitter Communities Viral Marketing Analysis 112

Biznology

MAY 11, 2021

(Performance reviews are “petri dishes for bias,” according to this Harvard Business Review article — but tweaks to what you measure can help.). Instead, the most forward-looking companies are saying, “I see you as a whole, complex person who has much to contribute; our job is to help you do it.” The post What Will We Return To?

Transparency 104

Transparency Conference Act-On Twitter 104

Zoominfo

OCTOBER 20, 2021

Other companies that have taken the same pledge include Amazon, Apple, Google, Facebook, Salesforce, and Twitter. Thanks to Twitter, Mark Cuban —serial entrepreneur, investor, and owner of the Dallas Mavericks—caught wind of this idea and, by re-tweeting it, shared it with his 7.7 million followers.

Amazon 130

Amazon Thought Leadership Work Management Twitter 130

Scoop.it

OCTOBER 19, 2021

It usually happens without warning, meaning everyone needs to act fast to remedy the situation as quickly as possible. In this article, we’ll take a closer look at what one is, why you need it – and how to get started on your own. What is a business crisis, and why are they bad news? Short answer: yes. Here’s how: List your key risks.

Contingency Planning 70

Contingency Planning Planning PR Content 70

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Although the app is very similar to Twitter in several ways, Zuckerberg has stressed that one of the key differences is the focus on “kindness” and being “friendly”.

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

SmartBrief - Marketing

FEBRUARY 11, 2024

This guide is here to help you navigate the realm of email CTAs. Social media CTAs: Inclusion of social media icons or buttons to encourage followership and engagement on platforms like Facebook or X (formerly known as Twitter). This helps them see the value in what you’re offering and motivates them to act.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Marketing Insider Group

MARCH 16, 2023

Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on Twitter. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Paid media will provide your brand with exposure and help you reach audiences you couldn’t reach before. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Quick Takeaways.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Sharpspring

JULY 13, 2022

Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesn’t believe that. Elon estimates that number is 20-25%. What is the truth?

Sales Qualified Leads 98

Sales Qualified Leads Lead Ranking Lead Scoring CAN-SPAM 98

Sprout Social

APRIL 16, 2024

The following tips will help you create queries that step up your social listening strategy. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). Today, listening tools are more intuitive, making insights more accessible.

Keywords 99

Keywords Template Analysis Barriers 99

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. After all, you wouldn’t visit a fishmonger if you were craving avocados.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Outreach

APRIL 22, 2021

When customers have a satisfactory experience, they are more likely to make a purchase, but it doesn't always happen immediately. Sometimes customers have to experience your brand many times before they place an order. On the other hand, it only takes one negative experience to discourage customers. Boost the Quality of Your Customer Relationships.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

NOVEMBER 16, 2022

Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. He frequently shares insightful and inspirational posts on his social media profiles, particularly on Twitter and LinkedIn. Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98