Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to add any relevant hashtags to your post. This simple act of gratefulness will help maintain your professional relationships and solidify your reputation within your industry. Congratulations—you just received an award! Winning an award is an exciting achievement and should be a highlight in your career trajectory.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Run a Giveaway Contest.

Social Media 200

Social Media Promotion Creativity Media 200

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This post outlines 10 key steps in using social listening to satisfy and retain more customers. This list should also include industry-specific keywords.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Marketing Insider Group

MAY 18, 2021

However, video also frequently includes other human beings speaking, acting, or narrating. Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. Take this stat on video marketing, for example. Video gives your company a human face.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Sprout Social gives you everything not only to track important interactions but also to act on them. What is social media monitoring (and why does it matter so much)? Despite the name, “monitoring” is not a passive activity.

Social Media 122

Social Media Tools Campaigns Media 122

Act-On

NOVEMBER 7, 2023

Use different hashtags. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media? We know that less than half of us do. 34% of us, to be exact. Swap images, for example.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

SocialPilot

JANUARY 4, 2024

PS: We have added the respective hashtags to help you better target your audience. Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Here’s the deal: they’re not just dates on a calendar.

Social Media 98

Social Media Media Planning Social Marketing 98

Opt Intelligence

FEBRUARY 26, 2023

They won’t all be a fit, but you have to act fast. Add hashtags, post, and engage with those comments to watch the new leads roll in! You just have to be willing to move fast, and occasionally get outside your comfort zone. Be Timely and Trendy What sets Reels apart from the regular feed of Instagram is the discoverability.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. What makes a social media viral video? Let’s start with the basics. What do we mean when we say social media viral video? Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. Were you inspired? Start with a brief.

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

SEPTEMBER 23, 2021

With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow. After reviewing top keywords and hashtags associated with the Topic, the Design I/O team identified common threads across conversations.

Twitter 109

Twitter Viral Marketing Communities Analysis 109

SocialPilot

MARCH 12, 2024

Even if you are a social media wizard, you must plan your magical acts to ensure the crowd likes it. Reels are a significant part of Instagram and generate the highest engagement on the platform. So, innovation with the reel is vital for those who want to stand out. So, let’s learn all about scheduling Instagram reels using popular tools.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Sprout Social

MAY 24, 2022

This approach allowed them to act faster and in a more distinct voice, which clearly resonated with their audience. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Sponsored content. What is owned media? Brand marketing is a highly competitive arena.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . For those who are unfamiliar, the hashtag was originally used by women who experienced sexual harassment and assault in the television and film industries. Who will mentor who?”

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Golden Spiral

SEPTEMBER 10, 2021

Hashtag Wisely. Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. It’s not easy to reach the people you need to reach. The healthcare technology marketplace clangs with more noise than a tailgate party. More and more companies are joining the throng and trying to push you out. Brevity is Best.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Brandpoint

MARCH 25, 2023

If they need inspiration, provide sample posts and hashtags with the links and they’ll do the rest. When sales joins the effort to share content that points to your top solutions and value – pinned with the event’s official hashtag – they’ll build brand recognition and generate interest ahead of time.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Martech

JULY 12, 2023

Until then, marketers are advised to clearly disclose paid partnerships by using hashtags or text. Threads has become the fastest-growing social media platform in history since it launched on July 5. Meta has described Threads as “Instagram’s text-based conversation app”. I think it’s possible and will ultimately be the key to its success.”

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that a campaign is the sum of its parts. For example, a discount or sale is not a campaign , but a sale can be part of a revenue campaign.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Champion Communications

JULY 7, 2023

Likewise, do not ambulance chase – remember if a brand is having a crisis, it could happen to you in the future! Act quickly: Timing is so important when it comes to newsjacking. Use hashtags and engage with other users who are discussing the story. Monitor & respond: The news moves quickly.

PR 62

PR Broadcasting Social Media Act-On 62

Hubspot

AUGUST 30, 2018

When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned. First, post an image with a hashtag that isn't often used. (If

Guidelines 101

Guidelines Social Media Automation Act-On 101

Scoop.it

FEBRUARY 22, 2024

Use hashtags like #HR, #recruiting, #employment, etc., At their core, compelling case studies act as social proof and peer validation for what you offer. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Valasys

JULY 20, 2020

Content marketing acts as a cost-effective strategy for B2B marketers in social media as it yields heightened profits from several promotions. Hashtags perform the massive scope and engagements to several brands over promotions on social platforms. B2B falls flat on forming status among social platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Optinmonster

JUNE 13, 2022

When they see a message that a promotion only lasts 3 more hours, fear of missing out (or FOMO) kicks in and they’re driven to act faster than they otherwise would. Visitors can play against other customers or earn rewards on their own. Why Does Gamification Marketing Work? Another reason gamification works is the Zeigarnik effect.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Sprout Social

APRIL 16, 2024

These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

52

52

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. The second feature helps you find influencers based on keywords and hashtags. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s free to download.

Tools 92

Tools Blogger Demographics Social Media 92

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Remember: Instagram listening is about more than @mentions, comments and #hashtags. What is Instagram listening?

Eye-Tracking 107

Eye-Tracking Tagging Work Management Analysis 107

SocialPilot

DECEMBER 6, 2023

As a social media user, algorithms lighten up your social media experience. On the other hand, the same algorithm can bring you low visibility and no traction if you are a budding influencer or marketer with a handful of followers. Fortunately, you can cease your share of visibility on social media platforms. But how do social media algorithms work?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Contently

AUGUST 19, 2020

Another way to do this is to hashtag searching over on Instagram, searching niche hashtags—such as #invisibleillness, #chronicpain and #spoonielife— then looking at the top performing posts can help you identify the most popular voices. Reaching a new community. Another appeal of patient advocacy is exposure. And rightly so.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

AUGUST 27, 2019

The videos have been watched tens of thousands of times and continue to act as a successful promotional tool several years later. Make sure to follow your event hashtags on platforms like Twitter and join in the conversation wherever you can. Quick Takeaways. Building anticipation is key to event planning success. Screenshot: [link].

Planning 101

Planning Content Marketing Generation Content 101

Stevens & Tate

MARCH 27, 2023

You should also engage with your audience, share valuable content, and optimize your posts with relevant hashtags and keywords. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO.

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

Zoominfo

FEBRUARY 20, 2020

Add hashtags – Using relevant hashtags when you share your posts will allow you to reach new audiences who might not have discovered your content yet. Simply put, marketers often have a tough time knowing how to measure content marketing success. Two-thirds of the average marketing budget is spent on content marketing ( source ).

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Sprout Social

APRIL 4, 2023

They act as your customer service representatives by answering questions for other customers. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Brand advocacy occurs when people become excited about your product or service and they share that excitement with others.

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority.

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Twitter makes it easy to distribute content.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101