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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? Why is email segmentation important? What are the primary types of email segmentation? Why is email segmentation important?

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The Power of PR Campaigns: Forecasting the Future of PR in 2024

Champion Communications

The ability to interpret and act upon data will be a critical skill for PR in 2024 and beyond. The ability to segment audiences and deliver targeted messages will be a key skill for PR professionals in 2024. The post The Power of PR Campaigns: Forecasting the Future of PR in 2024 appeared first on Champion Communications.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. In other words: Before, marketers would draft messages for each segment manually, but now, these systems allow marketers to identify the right message to send and connect with customers without all of the heavy lifting.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

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How to Use AI to Build a Better Shopping Experience

Salesforce Marketing Cloud

By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. When all departments use the same data, it’s easier to collaborate, and takes less time to act. Here’s how.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

For digital marketers, it is the key to understanding how their customers think, act, and interact with brands. We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently. Take social buying, for example.

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Technographic Data: What is it & How Should B2B Marketers Use It?

Inbox Insight

This type of data is part of a broader technology market segmentation, which also includes demographics and firmographics. Forecasting : Technographic data can provide insights into market trends and help identify high-intent prospects, improving conversions.