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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

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Optimizing Your Social Media Strategy: SEO Pitfalls to Avoid

Stevens & Tate

The Essence of SEO in Social Media First, let’s take a look at SEO’s Role : Enhances content discoverability on search engines : Implementing SEO practices can significantly improve the likelihood of your content appearing in top search engine results.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. Image credit: Olya Kobruseva on Pexels. For example, a customer might: Discover a product while browsing videos on YouTube.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

You can do this with: Paid search on Google or other search engines. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. They actually all work together to drive traffic and conversions. Quick Takeaways.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

It helps people discover your brand through search engines and social media. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. Image credit: Possessed Photography on Unsplash. Creating content is an essential part of any marketing strategy.

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5 Successful Lead Generation Strategies

Zoominfo

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. In addition to producing valuable lead magnets, you must make sure they are being utilized properly on your website and can be found easily by prospects. Not all content is created equal.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. If customers aren’t engaged, they won’t act.” Indoor studio shot isolated on beige background Why? Go here for more on this from Google.

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