Act-On

DECEMBER 1, 2023

Meet with the new provider and hand off key materials Launch your best campaigns and programs, fast Kick off new projects to build campaigns in the new system Use the time you saved on key initiatives Choose this path if: Paths 1 and 2 sound too onerous for your team right now. Let’s start the conversation.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Automation Planning 213

Act-On

APRIL 10, 2024

Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations. Imagine going on a blind date. I’d love to show you around my apartment.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Sharpspring

MARCH 12, 2021

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. Drip campaigns are based on customer actions and designed to keep your customers engaged in your brand. Welcome emails.

Campaigns 62

Campaigns Trigger Marketing Sample Email Marketing 62

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Automation helps to streamline key marketing processes such as email strategy,lead generation,and scoring. Increase campaign ROI. Improve campaign management. Let’s circle back to the email example.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Adobe Experience Cloud Blog

MAY 3, 2017

Author: Cassidy Milder It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. billion emails sent every second.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 358

Planning Lead Ranking Work Management Marketing Qualified Leads 358

Scoop.it

AUGUST 18, 2020

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns nearly $42 back. That’s when email marketing comes into play. Impressed with these figures?

Email Marketing 76

Email Marketing Campaigns eCommerce Curation 76

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 108

Click Rate Budget Programs Case Studies Open Rate 108

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Guest post by Chris Tweten.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. What is Email Automation? What are the Benefits of Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

OCTOBER 13, 2023

We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. We still need to use our brains.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Whether sending out physical tickets or digital tickets in an email or the app, all of these tickets should address the person.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Leadspace

MARCH 8, 2017

Organizations see value in having up to date, refreshed data – this enables more efficiency in pipeline-contributing efforts (email nurturing, sales direct outreach, etc). Marketing operations is often tasked with taking this refreshed, more up to date data and acting on it. How are you running your marketing nurture campaigns?

Email Marketing 78

Email Marketing Campaigns Paid Search Agency Work Management 78

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. We respond better to sticks (“Act now before you miss out”) instead of carrots (“Act now and get these great benefits”).

Email Marketing 117

Email Marketing Examples Urgency Marketing Merchandising 117

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

The Point

SEPTEMBER 11, 2012

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? 6X higher transactional rates.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Martech

OCTOBER 24, 2023

We’ve entered an era where emails are not just about sending messages — they’re a repository of information that can provide deep insights into consumer behavior, preferences, and trends. Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable.

Enterprise Management 114

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 114

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

Marketing AI 123

Marketing AI Work Management Marketing Management Automation 123

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 105

Marketing AI Conference Generation Loyalty 105

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Binary Demand

FEBRUARY 26, 2024

They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. AI helps businesses optimize their advertising campaigns.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 128

Tactics Email Marketing Planning Marketing Budget 128

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites.

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114