Buzz Marketing for Technology

MARCH 11, 2010

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. We typically see 40 to 50 percent of social media mentions happening in Twitter so this is a good place for us to focus our energy. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Attention is a scarce commodity; you won’t get much of it, so use what you get as well as you can. 7 steps to writing killer sales copy by Mike Consol. SEO As a Copywriting Tool by iMedia Connection. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

APRIL 25, 2011

We imagine something happening to us and how we’d feel and act. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. To engage the hearts and minds of readers, you need to be real, be human, and surprise them. Storytelling is the best way to do that.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

DECEMBER 22, 2009

And I often wonder how will I push the barriers of that team out – to be more like 15,000 people acting socially in a coordinated, passionate way about our brand. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people. What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

I think B2B marketers really need to think and act more like a media house themselves. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Can you stick to it?

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

FEBRUARY 14, 2011

That’s not good enough, because people are inspired to act by emotions. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

DECEMBER 1, 2010

This is excellent advice you need to know and act on. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

So in effect the Contact Center Manager acts as the Social Agent of Change, more specifically in the role as the “Connector” linking up the worlds social requests to the best qualified Agent who then plays the role of the “Maven” or information specialist. Let me explain …. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Tips Digg Social Media 100

Writing on the Web

JANUARY 5, 2011

This doesn’t entice people to act, there is no benefit in doing so. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Could it be that many people check their emails on their phone and do not have time to read my newsletters? call to action.

Newsletter 100

Newsletter Digg Work Management Banners 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

NOVEMBER 16, 2010

Dan Hill, author of Emotionomics , likens the rational brain to a lobbyist who tries to get the other two parts of the brain to vote for his bill on the floor of Congress, but it actually has no say in getting the muscles to act. Although it’s a small organ, it is a huge consumer of energy. The brain is self-centered. Tweet This!

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 20, 2010

All I did was apply what I know about the brain and marketing messages that get people to act. Like many of my clients who try to get responses from marketing, his message was weak, and certainly not unique. So I gave him $2 on condition he let me change the message on his sign for at least 2 hours. Later, we met up again. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Writing on the Web

AUGUST 10, 2010

Here’s the secret key to getting readers to act: negative stories get our attention, but they don’t stimulate us to action. To get readers to act, they have to want something different. Neuman attitude, but don’t worry, even cool dudes feel the fear subconsciously. Oh yes you do, you just don’t admit it…).

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Buzz Marketing for Technology

MARCH 2, 2010

Social also acts in the same way – the more your engage the more people engage back. A recent Cone Inc.’s s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Measuring Engagement. As you may know already, blogging is a quantity game. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

OCTOBER 12, 2010

’ Articulating our values as verbs gives us a clear idea… we have a clear idea of how to act in any situation.&#. What does it mean to live authentically, to live well, write well, and do your best work? I think about these things because, as I age, I become more aware of how limited time is on this Earth. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

OCTOBER 13, 2010

Neuroscience has clearly demonstrated that ‘emotional cocktails’- create chemical reactions that directly impact the way we memorize and act. We know what kinds of messages reach the emotional brain and the old brain, even though consumers aren’t aware of their influence. Here’s an excerpt: www.SalesBrain.net.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

However, if you’re not asking readers to think, ask, remember, or act, then you’re not really teaching, are you? The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Know your target audience. Fill out a survey?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JANUARY 14, 2011

Or, here’s a wild guess: “Oh, I’m not sure my story is typical of the way other people think or act… I’m just different, maybe a little weird.&#. They don’t think they have a personal story to tell that’s worthy of people’s attention. Let me tell you a story about that. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal). How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

JUNE 25, 2010

Quite the contrary, the act of selling, when done well, adds a significant amount of value. Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. There is Nothing Wrong with Selling. A well-planned sales conversation can help even sophisticated buyers make smarter decisions.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 4, 2010

Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. So who is George? Tweet This!

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

OCTOBER 13, 2010

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. A rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Advertorials: Act Fast. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Recommend This Print This Article Email This Article.

Companies 100

Companies Work Management Advertorials RSS 100

LeadSquared

OCTOBER 24, 2013

Our last webinar on “How to get started with Website SEO” was a great success, thanks to the active participation of our attendees. Just in case you missed the webinar, below is a compilation of a few of the most important questions that were asked. Question 1. Voice search is much more intuitive than keyboard search. Question 2.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JUNE 27, 2008

Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. Many IT organizations are being put in yet-another-pickle in meeting the challenges of the newest crop of knowledge workers. Now consider the "2.0" Now consider the "2.0"

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Hubspot

JUNE 23, 2010

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

It uses money as currency, monetizing knowledge products using licensing fees and strict control of software copying. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value. Google (GOOG), on the other hand, hints at the Connected Age without entirely fulfilling its promise. Rating: 61%.

Web 2.0 100

Web 2.0 Work Management Skype Marketing Management 100

Hubspot

DECEMBER 30, 2011

On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media’s power to spread a message across the web isn’t as relevant. That doesn’t mean social media doesn’t have a place in the B2B world, though.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What’s Your Relationship with Your Audience? What’s Your One Thing?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

SEPTEMBER 25, 2008

Act like you expect coverage. Don't send a thankyou note, don't Digg/Mixx/Stumble or Twitter it, don't post a link from the news area on your website, don't do anything. Act like it never happened. Imagine it's a phone call instead of an email. And imagine you're on the phone with a really influential blogger, like. Seth Godin.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Facebook 100

Facebook Google Digg Privacy 100

Webbiquity

JULY 12, 2010

In these situations, it’s imperative to have a social media policy in place, encourage subject matter experts (SME’s) to share their unique knowledge, and remember that everyone who participates is acting as a public face for the company— social media isn’t a job for an intern. When: how often will you write new blog posts?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

APRIL 15, 2010

The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. So why not treat it that way now? Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100