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Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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Why We Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) lead score change, status value change, or any field value change). Data management. Choreograph Sales. Manual effort.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) lead score change, status value change, or any field value change). Eloqua does this merging based on ASCIIbetical order for instance.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) lead score change, status value change, or any field value change). Eloqua does this merging based on ASCIIbetical order for instance.

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4 CRM Features Essential for GDPR Compliance

Martech Advisor

The act of requesting this data is called a data subject access request (DSAR). Ideally, you’ll have a setup that avoids duplicate entries, as duplicated entries could mean you inadvertently miss some details when you respond to a DSAR. Here’s how you can comply, says. Felix Sebastian, Managing Editor, Termly.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Use the template provided in the link to create a.csv file with the following fields: Project: The name of the new STAT project, or an existing project. Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. Is it primarily other banks?

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). And its web personalization efforts relied heavily on form-fills … and because of that, only 3% of its web traffic was de-anonymized and received personalized content. Catch the Wave.