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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. That leaves a lot of opportunity on Black Friday, especially for smaller local businesses. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers.

Act-On 121
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Europe gets ad-free Facebook and Instagram subscriptions

Martech

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. Nonetheless, the expense of these paid services, coupled with the planned additional fees for next year, may act as a deterrent for potential sign-ups. Business email address Subscribe Processing. Subscriptions will cost €9.99 Why we care.

Facebook 113
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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 123
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How to Grow Your Business with Voice of the Customer

SendX

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 363
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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Facebook may be the relative baby here, having been founded in 2004. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook 157
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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

Five little-used digital marketing techniques for your business. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. Publish original studies.

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 What it means. What happened.

Rules 113