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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. An Elevation of Strategy. Greater emphasis on data.

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5 Essential Elements to Develop Your Competitive Growth Strategy

Vision Edge Marketing

A powerful growth strategy acts as a guiding force, mobilizing all business activities toward a common purpose. A study in the Harvard Business Review of 10,000 senior leaders revealed that 97% of them believe that being strategic is the leadership behavior most important to their organization. billion and $3.6 billion, respectively.

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How Savvy Marketers Harness Social Data for Product Development

Hubspot

This is a guest post written by Gini Dietrich , founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, and Geoff Livingston , an author and marketing strategist who serves as VP, strategic partnerships for Razoo. Gini and Geoff are authors of the new multichannel marketing book, Marketing in the Round.