NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. However, not every intent data source will be best suited for your company. 5 Most Suited B2B Data Providers: 1.

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Intent Data Intent Enterprise Management Work Management 118

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. But when you pair intent data with exegraphics?

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

Act-On

APRIL 10, 2024

Lead scoring helps sales and marketing teams navigate handoffs by providing a quantitative approach to qualifying leads: assigning a predetermined number of points to a lead based on certain characteristics or behaviors. Lead scoring examples For example, at Act-On, we sell marketing automation software to SMBs and enterprise organizations.

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent Data vs. Predictive Data. Intent data is not predictive. What’s your advice?

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SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Intent Data Intent Marketing Analytics Tools Intent Signal 121

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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Binary Demand

FEBRUARY 15, 2024

Companies can gain valuable insights into B2B marketing trends , customer behavior, and industry dynamics by analyzing accurate and up-to-date data. This includes collecting information about companies, industries, market trends, and customer behavior.

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NetLine

MARCH 27, 2023

Budget reductions forced vendors to act and think lean. However, the events and behaviors of the past 36 months have only been an amuse-bouche for the true entree on the horizon. In fact, what you want to be is more…intentional. Intent data is that very thing. Intent data matters because it is based on genuine activities.

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Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

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Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

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SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Tony Zambito

JANUARY 18, 2022

Collectively, goals drive behavior. Without this understanding, it will be hard to truly understand rapidly changing buyer behaviors. It is why we often refer to buyer personas as helping us identify goal-directed behaviors. Gaining a deeper understanding of new emerging buyer behaviors to respond to and align with.

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Buyer Personas Psychographics Customer Satisfaction Correlation 209

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

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Intent Data Intent Lead Ranking Lead Scoring 122

NetLine

DECEMBER 10, 2020

And thanks to third-party intent “signal” solution providers, Marketers have been overwhelmed with the volume of obfuscated data and underwhelmed with the number of actionable insights they yield. . Introducing NetLine B2B Buyer-Level Intent Discovery . Sales and Marketing’s Greatest Dilemma. Photo by Masaaki Komori on Unsplash.

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DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Intent, however, is ephemeral. high yield, low churn) by key attributes.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Over the last decade, MarTech has evolved to keep up with changing consumer behaviors and the development of new media channels. Understand Automation Is the Future of Work.

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Act-On Marketing AI Trends Work Management 71

6sense

DECEMBER 10, 2021

This is where intent driven sales prospecting comes into the picture. How do intent driven prospecting tools help? Intent drive sales prospecting tools are third party tools that help in knowing: What is being searched? When the search goes beyond the normal noise – what indicates the intent to actually purchase.

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DotDigital

JUNE 18, 2021

Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands, in particular, customer intent is the holy grail. What is customer intent? How do you identify customer intent?

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Intent Ideal Customer Profiles Lead Ranking Planning 99

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. .

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Act-On

FEBRUARY 16, 2024

Aligned with intent and the buyer’s journey. Use customer data to segment your audience based on their buying history and current behavior. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. Want a few ideas for getting started? Ask for feedback.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? What Are Some Examples of Intent Data? First-Party Intent Data.

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Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

FEBRUARY 27, 2021

These tools must unveil new business opportunities so sales professionals can act on them. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. Leadfeeder is a visitor tracking platform that identifies audiences and what their behavior is. 1 for good reason. InsideView.

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TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service. But it’s important to know which type of intent data is not cookie-based. . Other types of intent data can indicate when people are closer to a purchase or “downstream.”.

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Intent Data Top of Funnel Intent Work Management 52

6sense

DECEMBER 8, 2021

Allied forces could finally act on the invaluable information in front of them. Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. What is first-party intent data? What is second-party intent data?

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Intent Intent Signal Intent Data CMO 62

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

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Marketing AI Lead Ranking Zoominfo Optimization 130

Convince & Convert

APRIL 25, 2024

Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. But NetLine’s data isn’t alone.

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PureB2B

JUNE 19, 2019

It’s about studying your target market , understanding their behavior, and swooping in with personalized advertising. In order to maximize your sales pipeline, you should shift the spotlight to intent data. B2B marketers use intent data to come up with strategic and personalized campaigns. You can start now and get ahead.

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Intent Data Top of Funnel Intent Account Based Marketing 62

ANNUITAS

OCTOBER 31, 2023

The greater problem is that many of these AI enhancements represent the reinforcement of tactical, “random acts” of marketing and sales , i.e., supporting tactical campaigns and/or classic ‘cold’ outreach. There is no question that AI can have — and already is having — a measurable impact on go-to-market programs.

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Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Vision Edge Marketing

SEPTEMBER 19, 2023

Customer Segmentation : The ability to effectively segment your customer base to understand their specific needs, preferences, and behaviors, allowing for targeted marketing and personalized experiences. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

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Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data? Not exactly.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

ClickZ

SEPTEMBER 2, 2019

Last August, Brian Solis , Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The evolution of customer behavior. Source: Hyundai.com. Marketing has come full circle.

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NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

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Intent Work Management Marketing Management B2B Marketing 59

6sense

SEPTEMBER 23, 2021

Allied forces could finally act on the invaluable information in front of them. Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. What is first-party intent data? What is second-party intent data?

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