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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Most of all, it gives marketers complete visibility into every dimension of their operations, from multi-year campaign architectures to individual pieces of content. Specifically, when success depends on aligning across sub-teams such as brand, product marketing, demand generation, communications, public relations, visual merchandising, etc.

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How to Start a B2B Content Marketing Program

Altitude Marketing

through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). It is a multi-channel, multi-discipline, highly measurable, long-term strategic framework. The discussion has to start with understanding the concept. at the right frequency.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. While many familiar trends were mentioned, some new ones surfaced. Personalization.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Here is our list, which is organized alphabetically and not in any order of importance.