Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October.

Act-On 116

Act-On Trends Paid Search Agency eCommerce 116

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Productivity.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Act-On

JULY 17, 2018

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation.

Marketing Automation Services 218

Marketing Automation Services Marketing Automation Email Marketing Automation 218

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. Social media is about growing relationships, while email cultivates and persuades prospects to act. The perspective has been this: “We have this marketing automation platform. Complex automations. Many factors influence intent.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

Heinz Marketing

SEPTEMBER 9, 2021

Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Marketo Engage.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams can look at a prospect’s lead score and determine whether they’re ready for a sales conversation or need to be nurtured. Imagine going on a blind date.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

BenchmarkONE

MARCH 17, 2021

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

Martech

OCTOBER 13, 2023

For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. We can now automate most of our marketing efforts. Marketing automation platforms have revolutionized marketing. Distrust but verify.

Marketing AI 137

Marketing AI Paid Content Paid Search Agency Automation 137

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. Sendinblue. Both include 1,000 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Act-On

AUGUST 1, 2018

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Act-On 100

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SmarkLabs

JUNE 12, 2023

In the fast-paced digital world, running a business without automation is like trying to paddle a boat against the current. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. What is B2B Marketing Automation? Why B2B Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. To read the full report click here.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

ClickZ

JANUARY 22, 2020

30-second summary: Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. Can help guide sales and marketing teams to work together for a common goal.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration. Retention rates.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Act-On

MARCH 21, 2018

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now.

Marketing Automation Services 138

Marketing Automation Services Marketing Automation Automation Best Practices 138

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 110

Act-On Lead Generation Generation Media 110

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. Sounds like a marketer’s dream, right? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Act-On

OCTOBER 11, 2018

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust Marketing 106

Trust Marketing Marketing Automation Automation Ad Building 106

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. At this stage, she might search for “Top marketing automation solutions.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). 27% say it’s getting overwhelming. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

BenchmarkONE

MARCH 17, 2021

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

BenchmarkONE

MARCH 17, 2021

For small and lean businesses, marketing automation is a game-changer. Companies use it to automate repetitive tasks, create and schedule lead nurture campaigns, and facilitate sales follow-up, so nothing slips through the cracks. . However, each marketing automation tool is not created equally.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Even B2C marketing automation is showing some interesting new life.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Act-On

OCTOBER 25, 2018

The insurance industry these features of marketing automation to successfully cross-sell policies at the optimal time for the right customers.

Cross-Selling 100

Cross-Selling Marketing Automation Automation Marketing & Strategy 100