Remove blasts
article thumbnail

5 Vanity Metrics Your Marketing Team Should Be Wary Of

ANNUITAS

Continuing to measure your success this way keeps you trapped in a cycle of random acts of marketing. And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. What’s the problem with vanity metrics? .

article thumbnail

Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. It is a balancing act because you may be tempted to ask for every piece of information you think you need to qualify a lead. Need proof? It’s a powerful way to establish credibility. They crave solutions!

Tactics 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale. Virtual Events.

Trends 101
article thumbnail

5 Key Digital Marketing Hires Every Publisher Needs to Make

Hubspot

Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Managers can't act on what they don't understand. Marketing Automation Specialist. Marketing Analyst.

article thumbnail

7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Lastly, you need to have a marketing automation platform in place to help you identify, segment and target your unique buyer personas as you scale your inbound marketing strategy. 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%.

article thumbnail

Rethinking Your Go-to-Market (GTM) Technology Stack in a Converged Growth Approach

ANNUITAS

. – and of intermediary customer interactions – e.g., channel engagements, content views, form fills, event attendance, etc. Not disjointed random acts of marketing, sales and customer success. A great example is marketing automation, which is perhaps the most misunderstood system in our GTM Technology Stack.

article thumbnail

Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Or doing random acts of nurturing. Build a Buyer’s Journey Map Marketing can take you on a long hike. The one thing I can guarantee you about the journey is that getting more leads are not better if you don’t know how to nurture.