Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). One area companies often neglect to invest in is customer marketing.

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

The Lead Agency

MAY 11, 2022

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. B2B companies are definitely not exempt from this rule. Transaction-based value propositions.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Single Grain

APRIL 6, 2020

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. Another study found that engagement marketing accounted for 50-80% of all word-of-mouth activity.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

DivvyHQ

NOVEMBER 14, 2018

This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Isn't the same for b2c though? I'm just a little confused.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Inbox Insight

OCTOBER 22, 2018

Most commonly used as a tactical approach spanning the full life-cycle of your acquisition programmes, getting it right can make significant improvements to your ROI, helping you achieve the outcomes you plan for. These may include activities that make certain your audience is: Aware of your brand. Connecting with your message.

Demand Generation 84

Demand Generation Demand B2B Marketing Generation 84

Inbox Insight

NOVEMBER 13, 2018

Reduce the cost of acquisition. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. The first stage of building a strategy is to establish your goals.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52