Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. But then in 2019, DiscoverOrg acquired ZoomInfo to expand the business. He views ZoomInfo on the opposite end of the spectrum: “Our average sale cycles are sub-30 days.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles. link] — ZoomInfo (@ZoomInfo) February 9, 2021.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. . It’s Not for Everyone.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles. to keep data up to date.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Zoominfo

AUGUST 2, 2020

With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. The vendor should be able (and willing) to provide specifics.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. It’s simple: set your target cost per acquisition or return on ad spend, and let the algorithm do the rest.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

SEPTEMBER 9, 2021

ZoomInfo changed that by creating access to more data than most organizations could have ever imagined. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets. Why did ZoomInfo Acquire RingLead?

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Webbiquity

JUNE 20, 2017

Data acquisition and analysis will look different at every company. Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis. Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. Get Started.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. Realizing Sales Potential This specialization can make hiring GTM Ops roles challenging — especially in today’s intensely competitive talent acquisition landscape. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

APRIL 13, 2020

Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more!

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. What Are Buyer Personas? And How Can They Help Marketers? Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? For more help scaling your sales and marketing efforts, contact ZoomInfo today. Change drivers. Strategic value.

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. About EverString. A Complete Data Solution.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.? For more help scaling your sales and marketing efforts, contact ZoomInfo today.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Zoominfo

OCTOBER 20, 2021

TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Ideal Ideal empowers talent acquisition teams to make data-backed, high-volume hiring decisions using artificial intelligence. Watch here 14. Their goal is to maximize the quality of hire and improve recruiter efficiency.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A Complete Data Solution When ZoomInfo and DiscoverOrg came together almost two years ago, it was like two pieces of a puzzle coming together to deliver a more complete offering.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Lattice

NOVEMBER 13, 2015

Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh. Take a look at this short video to learn more about intent data. Get Contacts for High Fit Accounts.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. Happy prospecting to all.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Metadata

JANUARY 27, 2022

In contrast, if the interviewee starts talking about Customer Acquisition Cost and Customer Lifetime Value (LTV), you’re on solid ground. In-depth knowledge of acquisition cost and lifetime value show that the candidate knows they should be accountable for lead quality, not just lead quantity.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Are you able to acquire customers and a cost-per-acquisition (CPA) that makes financial sense? Identify your Vendors/Tech. Partnerships. Start Wide.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Zoominfo

AUGUST 20, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement. Pricing models vary between vendors. Section 2: Pricing Models. Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Zoominfo

OCTOBER 5, 2021

Here are a few different use cases: Customer Service and Support B2C Customer Acquisition B2B Demand Generation and Account-Based Marketing B2B Sales Acceleration and Buyer Enablement Section 2: Pricing Models Your budget is a key factor that can affect which chat platform you choose.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Adobe Experience Cloud Blog

JANUARY 20, 2017

In a recent ZoomInfo and Ascend2 study, only 33% of marketers rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

SalesIntel

FEBRUARY 28, 2024

ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 ZoomInfo G2 Rating: 4.4/5 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations. Explore the list below to find the best data provider for your requirements.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

APRIL 27, 2022

That’s exactly what happened to ZoomInfo account manager Katelyn Boutelle. Boutelle’s job includes developing, defending, and growing close to 60 ZoomInfo clients. Salespeople spend too much time doing things other than selling, but a revenue-focused tool like ZoomInfo gives you time back. workplace scenarios.

Work Management 100

Work Management Marketing Management Zoominfo Budget Programs 100

Zoominfo

AUGUST 29, 2019

And if you have access to more robust data on buyer intent and opportunity, look for leadership moves, acquisitions, vendor changes, and other initiative which signal buying events. The vendor only presented the two solutions discussed and nothing else. One CIO said that over 50% of his inbox was communication from vendors!

B2B Thought Leadership 199

B2B Thought Leadership Account Based Marketing Cross-Selling First-Mover Advantage 199

Zoominfo

MAY 21, 2021

Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected? The easiest way to access this data is to buy it from a third-party vendor. ZoomInfo MarketingOS Finally, ABM with data you can trust. With ZoomInfo Streaming Intent , you are alerted in real time, the moment a new intent signal is detected.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

MARCH 16, 2022

In February 2022, ZoomInfo released its 2021 Sustainability Report — a deep dive into our social, governance, and environmental responsibilities over the past year. However, ZoomInfo has over 70% more Black sales managers than other SaaS companies. That’s why employees at ZoomInfo have 2.5 We are also certified under EU-U.S.

Enterprise Management 130

Enterprise Management Zoominfo Work Management Privacy Policies 130

Zoominfo

DECEMBER 1, 2021

Business mergers and acquisitions , while slower during the onset of the pandemic, have been trending upward for decades. Multi-vendor data enrichment strategies drive business insights and competitive advantage Smart data managers know a single provider can’t meet every data need.

Marketing Management 100

Marketing Management Ideal Customer Profiles SIC Zoominfo 100

SalesIntel

SEPTEMBER 18, 2023

Nevertheless, it is crucial to partner with a vendor that comprehends your specific business requirements and can offer tailor-made data solutions for optimal results. Before forging a partnership with a vendor, it is essential to comprehend their customization options and how they dovetail with your business objectives.

Marketing Management 40

Marketing Management B2B Marketing Zoominfo Ideal Customer Profiles 40