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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

Several analytic vendors can report on ad results within the podcast medium on their own, however, LeadsRx attribution helps with understanding how podcast advertising contributes to outcomes alongside other channels that marketers use for ad campaigns.”. The podcast industry is experiencing exponential growth.

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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Mergers & Acquisitions. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. Vendor Management. src = [link]. }. White Papers |.

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Content Hit List

Content4Demand

B2B buyers expect vendors to understand their needs, pain points and expectations. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition. Access the present now to gain inspiration for an efficient and effective year of marketing.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

Deliver results (Vendors and service providers.). Demand Generation & Customer Acquisition. jepc : For nurturing, @On24 uses webcast as the main offer. Are you using targeted social media for lead generation? annekeseley : @umbertom Parting words: Act. Demand results of Sales 2.0 practices and technology.

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network.