Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. The smaller outfit lacks the brand equity, data and customer acquisition. Pass it back to the vendor.”

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. Even more importantly – what problem does the vendor solve and who have they solved it for? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

A CDP also represents the customer acquisition and care strategy of a company. Even more importantly – what problem does the vendor solve and who have they solved it for? The curation of the data, the precision of the personas , the resolution of the predictions and recommendations.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Hubspot

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

OCTOBER 1, 2020

Customer acquisition cost (CAC) = Marketing spend by channel ÷ New customers generated by channel. Take inventory of every technology, vendor, and advertising or media cost that count against your budget. Depending on whether you’re a high-growth company or a company in a mature vertical, this will often dictate your marketing budgets.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

DealSignal

SEPTEMBER 7, 2021

More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives. As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Zoominfo

OCTOBER 15, 2020

This activity—the digital footprints that buyers generate when researching solutions categories, topics, and vendors on their path to purchase—can be generated through online searches, website visits, content downloads, event registrations, and other online activity all across the internet. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Hubspot

JANUARY 17, 2023

Writing reports and proposals for vendors or clients. Further, as you gain more experience, you can move vertically to other sectors in the industry that interest you, including FoodTech, CleanTech, and more. Take note of any big mergers or acquisitions, and read up on the latest tech innovations. Conducting discovery calls.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Madison Logic

FEBRUARY 10, 2023

Which company verticals have you seen the most difficulties in selling to? Many vendors require at least a year-long contract; if the company just purchased a competitor’s product, it is unlikely to learn more about your product. Additionally, having more than one ICP for one or more of your solutions is also possible.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

Porch Group Media

DECEMBER 20, 2021

moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. And, with more than 30 million people on average in the U.S. New Movers’ Financial Trends. In fact, new movers spend 3.9

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

chiefmartech

JUNE 20, 2016

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. The best known vendors in this space are companies like Adobe, HubSpot, IBM, Marketo, Oracle, and Salesforce, but there are thousands in the marketing technology landscape.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

FEBRUARY 17, 2022

I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. Today, PROS is behind most of the world’s airfares, Bruno estimated, and also supports enterprise CPQ in many other verticals. Digitized B2B selling.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

6sense

DECEMBER 16, 2021

Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. These reasons — and many more — make a compelling business argument for implementing personalization on your website.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Biznology

JULY 30, 2012

Nine vendors graciously participated in our study—specifically, Data.com, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo. We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. Job titles are getting fuzzier than ever.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Porch Group Media

AUGUST 29, 2022

But there are many business verticals that should be looking at movers as a segment. I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. A little more intuitive is insurance and the home improvement industry.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Computer Market Research

MAY 6, 2014

Vendors starting to realize the importance of the evolving landscape are finding themselves revisiting their channel strategy. However, vendors hoping to quickly adapt to these changes are realizing it takes more than a few simple program modifications. A study conducted by CSO Insights in 2013 discovered that 42.9% billion industry.

Enterprise Management 60

Enterprise Management Advertising Channels Paid Search Agency Marketing Management 60

DealSignal

NOVEMBER 3, 2020

That decay is driven by turnover, job title changes, and organizational changes such as mergers, acquisitions, and closings. Sites like TechTarget and Capterra can only provide information on visitors to their sites and only cover certain vertical markets. It’s widely accepted that contact data decays at a rate of about 2% per month.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

chiefmartech

SEPTEMBER 21, 2018

As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It was a fun evening of discussion!). billion in cash. They held onto it for two years and hauled in a hefty $2.95 billion in profit.”

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Martech

MAY 6, 2022

What you include will vary by your brand, the kind of email marketing you do, your vertical, your email goals and strategies and other variables. Separate from insights, use this space to highlight issues that the numbers reveal, such as declining performance of a specific email program, increase in inactivity or challenges in acquisition.

Budget Programs 91

Budget Programs Work Management Marketing Management Planning 91

Computer Market Research

MAY 6, 2014

Vendors who are starting to realize the importance of the evolving landscape are finding themselves revisiting their Channel Strategy. However, vendors hoping to quickly adapt to these changes are realizing it takes more than a few simple program modifications. A study conducted by CSO Insights in 2013 discovered that 42.9%

Advertising Channels 60

Advertising Channels Enterprise Management Paid Search Agency Marketing Management 60

ClickZ

JANUARY 13, 2020

In order to fix that widespread issue in the landscape, there was a real need for technology players to come in and have the ability to work all of those verticals, and bridge the gap between them.”. But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out?

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Versium

JUNE 12, 2018

In the first half of 2016, Versium achieved triple-digit year-over-year revenue growth, gained major customer traction across a number of key industry verticals, and expects to double its headcount by the end of the year. Industry Recognition.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Belkins

MARCH 16, 2020

Also, you can’t start looking for another vendor until you officially part with the current one. Gone are the times when buyers used to rely on the words of the vendor, no questions asked. They start exploring all potential vendors on their own. Customer Acquisition Cost. It’s a sophisticated process.

Work Management 47

Work Management Marketing Management Ad Building Churn Rate 47

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. And we brought in three heavy-hitters to help us answer these questions, as well as learn how various traffic acquisition strategies are currently performing: Brandon Beard, Director of Passive Revenue at the E.W.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

The Customer

SEPTEMBER 16, 2021

and it turns out that announcement was this purchase – which I’m sure is strategic on all kinds of levels and I wanted to talk about that a little bit – specifically about the market factors that you both see behind this acquisition and what this new dynamic can produce out there. See the transcript of our conversation below.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Customer Experience Matrix

OCTOBER 11, 2020

The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. We don’t have public information on pricing of other CDP vendor acquisitions, and in any case Segment is much larger than any other CPD acquired to date.*

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. There are acquisition costs, lifetime value costs, and calculations for the return on investment.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Strategic-IC

JULY 28, 2021

We are inundated with stimuli, offers, vendors, sellers, and resellers. Industry (or sub-industry)/vertical with some ‘light touch’ personalization at account-level. Remember that ABM isn’t just about net new logo acquisition; Account-based Marketing also helps you to grow and retain existing customers. is unique to us.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Terminus

APRIL 19, 2017

That cookie data is then transmitted back to the retargeting vendor and used to display ads to that user based on the specific pages that they visit and their behavior on those pages. Terminus has higher quality standards on inventory quality, viewability, anti-fraud, and brand safety than retargeting vendors do.

Account Based Marketing 32

Account Based Marketing Paid Search Agency Mobile Advertising Marketing & Strategy 32

Customer Experience Matrix

NOVEMBER 19, 2010

In fact, the company has said as much: the VentureWire piece quotes Fernandez as stating the new funds will be used for additional sales and marketing staff, to open offices abroad, to integrate with other vendors and launch vertical services in sectors like health care and financial services.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120