Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. Lifecycle to me is so awesome because it’s covering that full journey of the customer: one that goes from acquisition all the way through their experience with the brand.

VALS 69

VALS Communities Copywriting eCommerce 69

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. Lifecycle to me is so awesome because it’s covering that full journey of the customer: one that goes from acquisition all the way through their experience with the brand.

VALS 55

VALS Communities Copywriting eCommerce 55

PureB2B

SEPTEMBER 1, 2020

Harrigan, who was involved with the Cobena acquisition, is a recognized industry veteran with deep experience in financial services, real estate and growth oriented, middle market investments. It is also a major partner of global tech companies Microsoft, Amazon Web Services, Google, Acoustic and Digimind.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

PureB2B

SEPTEMBER 1, 2020

Harrigan, who was involved with the Cobena acquisition, is a recognized industry veteran with deep experience in financial services, real estate and growth oriented, middle market investments. It is also a major partner of global tech companies Microsoft, Amazon Web Services, Google, Acoustic and Digimind.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. What used to be marketing via repeat acquisition will now be replaced with a better focus on retention and putting a stronger value on the power of first-party data. We have *got* to put the customer front and center in everything we do as marketers.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Jonathan Naccache, Webistry.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97