Martech

APRIL 9, 2024

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

Privacy 112

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 112

Webbiquity

JULY 19, 2022

Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. But you can lower customer acquisition costs by focusing on this lagging metric to find ways of attracting new customers without spending more.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Biznology

DECEMBER 10, 2020

including an uptick in mergers and acquisitions (M&A). And he asks challenging questions about transparency and preparedness?and As we close out a year marked by upheaval, experts predict more disruption ahead?including Louis is an international leader in managing M&A communications.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Tomorrow People

JUNE 7, 2021

The end user benefits are quickly transparent without any explanation needed. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Focus beyond acquisition. Marketing and sales-led growth will typically place a priority on acquisition. Activation.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Oktopost

FEBRUARY 22, 2023

Joining the Radically Transparent podcast is Eytan Buchman, CMO of Freightos. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify ​​Keep binging Radically Transparent ! In his spare time, you can catch him hosting his own podcast, Marketers In Capes with G-CMO.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

Blue Flame Thinking

SEPTEMBER 8, 2023

These are channels (acquisition) What they do when they visit? Understanding Traffic Acquisition Every acquisition channel has its place and understanding how you acquired your users allows you to effectively allocate resources based on your marketing objectives. What action are they taking? Who Is Visiting Your Site?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Plus, getting into these underutilized channels presents a unique opportunity to build authenticity and transparency with your buyers in a more natural, informal environment.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Lead Qualification 130

Hubspot

JULY 4, 2018

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). Read full story >> 4. Fun With Virtual Reality.

Amazon 65

Amazon Transparency Facebook Privacy 65

Martech

OCTOBER 25, 2021

These included: Late payment and payment disputes and a lack of revenue transparency. The standout metric for Joshi is transparency. Before using Aniview, we received poor transparency, but never really understood the value that comes with having more clarity. We now realise how important it is.”. Read more here.

Paid Search Agency 116

Paid Search Agency Ads Video Marketing Enterprise Management 116

Trade Press Services Newsletter

AUGUST 4, 2022

If the act is approved, these organizations would be required to establish and maintain data-privacy practices that protect covered data against unauthorized access and acquisition. Additionally, marketers should see these regulations as an opportunity to demonstrate transparency and build trust with prospects and customers.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. Transparent Privacy Policies: Clearly explain how user data is collected and used, and ensure users agree to these terms. When consider the use of social media, you need to choose the right network for your business.

Social Networks 186

Social Networks Business Work Management Social Media 186

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Advertising Agencies 109

Advertising Agencies Marketing Management Paid Search Agency Advertisements 109

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Ethical Considerations and Privacy: Respect data privacy regulations and be transparent about your data collection practices.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. A combined dashboard can be a good first step, even if it has to be created by hand and provide essential transparency for all teams. For example, sometimes, it’s better to wait for the acquisition dust to settle before rewriting the entire new product section.

Work Management 97

Work Management Branding Brand Identity Marketing Management 97

Martech

APRIL 26, 2023

Link acquisition based on experience. The team strives for maximum transparency and is not willing to sell dozens of low-quality links (which will not make any impact on the results of their clients) for the same amount. What’s more, their extensive network of contacts enables them to procure links with greater speed and efficacy.

Link Building 114

Link Building Advertising Agencies Ad Building Tips 114

Albacross

NOVEMBER 13, 2023

Their intelligence platform, combined with our intent data, has the potential to set new standards for what B2B marketing platforms can achieve regarding customer acquisition and growth.” “ABM “Albacross is an ideal partner for us as we expand our reach into the European market,” stated Dale Durrett, SVP Addressability.

Bombora 105

Bombora Account Based Marketing Buyer Intent Intent Data 105

Heinz Marketing

JUNE 21, 2022

1. Refine Your Acquisition Targets. It narrowed its acquisition targets to a specific group in the early days. Unfortunately, this comes with the illusion of transparency — or when we assume those around us already know how we feel. On the other hand, cost reductions may be: Reductions in customer acquisition costs.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders? Meet Giles Palmer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

Martech

OCTOBER 10, 2023

Increased transparency. Governance promotes transparency by providing visibility into the organization’s marketing activities and performance. This is best when done collaboratively and shared with all teams in a transparent way. If your organization is particularly siloed, this is especially important.

Customer Satisfaction 122

Customer Satisfaction Enterprise Management Work Management Multi-Channel 122

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. I want to congratulate you on your recent [award, achievement, or promotion] I saw that your organization is [going through an acquisition, product launch, gathered a round of funding, etc.]. Reason for Calling. Uh, what’s this regarding?].

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Webbiquity

JUNE 13, 2023

Adopt best practices for ethical data use and transparency to maintain customer trust. He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Make it a point to eliminate stakeholder friction by collecting specific individual-level data needed to improve CX.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. Developing a customer’s trust requires that your brand be transparent and real. This shift is essential to any brand that wants to ally with buyers on an emotional level.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Martech

APRIL 7, 2022

Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.”

Advertising Agencies 86

Advertising Agencies Enterprise Management SMB Marketing Management 86

Engagio

MAY 3, 2021

One suite, two acquisitions, three companies coming together, four clouds, and five key B2B data assets! These solutions empower your entire revenue organization —Marketing, Sales, Post-Sales, and Operations — to work seamlessly together with increased transparency and unlimited flexibility.

InsideView 127

InsideView Enterprise Management DemandBase Work Management 127

Lenny's Newsletter

SEPTEMBER 7, 2023

Where to find Claire Butler: • Twitter/X: [link] • LinkedIn: [link] Where to find Lenny: • Newsletter: [link] • Twitter/X: [link] • LinkedIn: [link] In this episode, we cover: (00:00) Claire’s background (03:47) The huge branding decision that Claire made on day one at Figma (07:45) The most stressful memory of early (..)

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Zoominfo

MARCH 24, 2021

individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Transparent churn: unsubscribes, hard bounces, and spam complaints. For businesses, that bad data can negatively affect revenue growth.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Martech

MARCH 23, 2022

Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. This gives them the ability to transparently review the end-to-end flow of advertising dollars and understand their true take rate. What it does.

Paid Search Agency 95

Paid Search Agency Ads Ad Exchange Work Management 95

Choozle

MARCH 27, 2024

Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Sprout Social

APRIL 9, 2020

Testing requires transparency between marketing and creative teams. Testing requires transparency between marketing and creative teams. Sprout’s creative testing initiative focused on a full-funnel approach , from awareness to acquisition. It’s all about building trust, transparency and credibility.

Social Media 136

Social Media Creativity Media Webinar Metrics 136

Heinz Marketing

DECEMBER 1, 2023

Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses.

Process 88

Process Deliverability Work Management Thought Leadership 88

SmartBug Media

MARCH 16, 2022

On the heels of our acquisition of Worth eCommerce , this is a natural evolution of the SmartBug marketing services, as we continue to go up market and work with the sophisticated e-commerce business. This has pushed brands to focus on building trust through customer lifetime value and brand loyalty.

SMS 98

SMS Paid Search Agency Advertising Agencies Public Relations 98

seo.co

APRIL 19, 2023

No client acquisition strategy starts out flawless. Capitalization on Existing Clients Remember, client retention is almost universally less expensive than client acquisition. To effectively manage client expectations for SEO results, you should be transparent about the time and effort required to achieve the desired results.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Digilant

APRIL 9, 2024

She highlights that advertisers are worried about decreases in campaign effectiveness and increases in customer acquisition costs. Osborne opens the conversation by stating the primary concerns among advertisers revolve around the loss of precise targeting and retargeting capabilities that third-party cookies provide.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Tomorrow People

OCTOBER 27, 2020

Customer Acquisition Cost (CAC). When you look more deeply into delivering customer satisfaction, trust and transparency emerge as watchwords. Customer Acquisition Cost (CAC). Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156