Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. Such services can be important tools for retaining clients, since switching customer database providers is painful at best. This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. . It’s Not for Everyone.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

Zoominfo

AUGUST 2, 2020

With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. The vendor should be able (and willing) to provide specifics.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

Work Management 121

Work Management Marketing Management Budget Programs Software 121

Tomorrow People

JUNE 7, 2021

Weighing up the pros and cons of a particular solution, comparing similar products in the same space, and attempting to calculate time-to-value and ROI is often catastrophic for tech vendors. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Find the right tool. Get the right people on board.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Understand how vendors and partners work together at different layers of the relationship — and if their optimizations are a good fit for you. Level up with Trailhead 4.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. . “We rely to a large extent on the Office Choice national support office,” she said.

Paid Search Agency 103

Paid Search Agency Marketing Automation Services Work Management SMS 103

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.” OUT: Siloed digital tools.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

MARCH 27, 2023

This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago. Comprehensive buy-in to Commerce Cloud secures a wide range of services including order management, PIM, content management, personalization and engagement tools. Why we care.

Digital Experience Platform 103

Digital Experience Platform Lock-In eCommerce Verticals 103

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

OCTOBER 1, 2021

Yes, maybe it needs to record deal closings, but the process that leads up to that should take place largely elsewhere — in sales enablement tools which sit on top of the CRM, in something like Oracle’s new Fusion Marketing offering, or -— according to Terminus -— in a CDP. What do marketing attribution and predictive analytics tools do?

Marketing Attribution 105

Marketing Attribution Marketing Automation Services Allocation InsideView 105

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 132

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 132

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event? Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Customer journey analytics tools do just that. What the tools do.

Touchpoints 97

Touchpoints Gartner Word of Mouth Loyalty 97

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Find out what is working, what goals the new team has and what tools they use. Plus, you start to see overlaps and conflicts with vendors. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2. Creating awareness with B2B buyers has never been more important.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Learn more about ABM and the tools that enable the approach. Salesforce makes Robotic Process Automation acquisition.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

Martech

NOVEMBER 22, 2022

” Martech is simply a tool. It is simply a tool. Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. And in many cases, when the vendor does understand the job, the product isn’t quite right to get the job done.

Work Management 116

Work Management Marketing Management Planning Vendors 116

Marketing Insider Group

SEPTEMBER 9, 2020

Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Zoominfo

JUNE 14, 2022

Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not. Except that’s not what happened. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

InsightSquared

MARCH 25, 2020

For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space. With our recent acquisition of Olono and launch of InsightSquared Forecasting, we are better equipped than ever to solve your evolving sales needs.

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

Customer Experience Matrix

MAY 8, 2018

The best example is Google’s proposed consent tool for publishers , which limits consent to no more than twelve data partners. This would inevitably lead to smaller firms being excluded from data acquisition. Since they can’t verify every vendor, many are considering cutting off smaller suppliers.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 119

Marketing AI Peer-to-peer Training Software 119

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Webbiquity

JUNE 20, 2017

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. Technographic data: The tools and technologies your best customers are currently utilizing. Data acquisition and analysis will look different at every company.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Martech

JULY 18, 2022

Do we need an ABM tool? Deciding whether or not your company needs an ABM tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Sounds good? Processing.Please wait.

Enterprise Management 88

Enterprise Management Account Based Marketing Work Management Marketing Management 88

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). There’s been one constant over the last year and a half: change.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62