Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? It includes useable email templates, ways to have better conversations and follow up tips to help you stand out and stay in touch. We can all agree that customers are the most important part of any business.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

KoMarketing Associates

OCTOBER 12, 2022

I suggest starting with the Templates tab under Suggested Audiences, which allows you to segment users by demographics, technology, or acquisition. To create an audience of users that came from Google Ads, for example, select Acquisition, then add which campaign/medium, etc you want to track. Acquisition Overview .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Hubspot

JUNE 7, 2018

Fortunately, Google Sheets offers 26 pre-built templates, allowing you to create reports and analyze data in spreadsheets faster and more effectively. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu. Then, click the up and down arrow beside Template Gallery.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Oktopost

OCTOBER 1, 2021

DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Most importantly, your brand strategy provides the framework on which your entire customer acquisition process is built. To help you get started with this process, grab the free template we’ve provided here. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Email Address.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Treatment nodes can be linked to data output templates and content templates, which can include dynamic blocks that are populated in real time when the message is rendered.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

BenchmarkONE

NOVEMBER 15, 2019

Here are six of the best email template sites to get your holiday campaigns rolling: 1. This email marketing site offers a variety of Thanksgiving templates for free. That’s why this Thanksgiving email template page is broken down by industry. Select a template for your industry, and the site redirects to a built-in editor.

Template 53

Template Best Practices Small Business Marketing Mobile Marketing 53

KoMarketing Associates

DECEMBER 20, 2022

Brie recommends checking out this Tag Manager template from Simo Ahava for more help. Let’s take the Traffic Acquisition report for example. By default, you can find Google Ads data under Acquisition , Acquisition Overview , scroll down to the Google Ads card, and click View Google Ads Campaigns. Press Save.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

NOVEMBER 13, 2023

The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition.

Paid Search Agency 102

Paid Search Agency Marketing Automation Services Work Management SMS 102

Hubspot

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Follow along with this guide and download these persona templates to simplify this process.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Marketing Insider Group

JANUARY 30, 2024

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. It’s important to appreciate that templates that instruct “what to do” do not equate to effective, “how to do it” execution. It’s built into their templates.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

SendX

MARCH 30, 2020

If you choose SendX you will have access to a vast library of templates to choose from. SendX is constantly adding to this library and you can customize these templates to align with your brand. Want to check out the templates? Your subscriber acquisition strategy is also a part of your email marketing strategy.

Pricing 196

Pricing Price Email Marketing Planning 196

Hubspot

APRIL 29, 2019

Fortunately, we’ve tested and iterated our landing pages enough to determine which template converts our website visitors into leads at the highest rate possible, and we want to share it with you. The Landing Page Template HubSpot Uses to Convert at a 35% Rate.

Landing Pages 77

Landing Pages Template Hubspot FAQ 77

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. For example, templates for campaigns ensure consistency. Key Takeaways. Image: Gartner. Innovating.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Zoominfo

FEBRUARY 17, 2021

Cold Call Sales Script Template. This cold calling script template comes with a few options to apply during the conversation: Hi, this is [name] with [company]! [Uh, Uh, what’s this regarding?].

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Webbiquity

MARCH 5, 2020

organic visibility, traffic acquisition, revenue, etc). This Technical SEO Google Data Studio Dashboard has been built and templated so that anyone can download and use to gain vital insights into the relationships between different datasets, and use these insights to create a truly data-driven technical SEO strategy. Next Steps.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Sprout Social

JULY 25, 2023

User acquisition from social Get important user acquisition details from different social channels on your website to see how each channel is performing so you can allocate your budget more wisely. User acquisition report The User acquisition report helps you understand how new users find your website or app for the first time.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sharpspring

JUNE 23, 2017

Now, client acquisition is data-driven. To set your brand apart, you have to be willing to break out of the template. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. It was more about pitching the agency than pitching the skill set and results. Not anymore. See what we’ve done in the past?

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Rollworks

MARCH 20, 2019

Luckily, we’ve developed an ideal customer profile template to help you out. That’s why we’ve built this ideal customer profile template to guide you through the process. Your ideal customer profile template. Once you've pulled these patterns into your template, you'll have a defined ICP.

Ideal Customer Profiles 40

Ideal Customer Profiles Demand Generation Template Account Based Marketing 40

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 333

Top of Funnel Acquisitions Content Marketing Lead Scoring 333

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. Make use of awesome pre-built email templates many email marketing software offer to launch that winning email campaign. They are key in email marketing because a template decides the outlook of any launched email campaign.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Analyzing the firmographic characteristics of target accounts gave them a template for prospecting similar companies in new markets, such as finance and manufacturing.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Martech

MARCH 29, 2022

The capabilities Kumulos will add include: Mobile push notifications that support rich media, templates, and deep linking. With an integrated CDP , it triggers relevant messages and sends them over a range of channels, a range that will expand with the Kumulos acquisition. New capabilities. Customized in-app messages with branding.

Deep Linking 81

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 81

SmartBug Media

NOVEMBER 29, 2021

Customer Acquisition Cost. Customer acquisition cost can be measured by taking any sales or marketing costs within a given campaign and dividing that number by the amount of new customers gained via that campaign. Marketing teams can use this metric to benchmark their success over a period of time in comparison to past time frames.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

B2B Digital Marketer

JULY 7, 2022

Mergers and acquisitions (M&A) is a tool that drives growth in a company. 12:33 – Organizational growth through mergers and acquisitions. 15:22 – Growth through innovation vs. Growth through acquisitions. The interesting companies are the ones that are growing quickly and doing acquisitions.”.

Acquisitions 52

Acquisitions Business Training B2B Marketing 52

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. You already know many tasks since you likely have templates for building webpages, managing a content-based campaign, QA’ing a website launch, building a social calendar, creating an audience journey, etc. It’s a high-visibility project with a tight timeline.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

SmartBug Media

FEBRUARY 1, 2024

Cost-Effectiveness Compared with Acquisition It costs much more to acquire new customers than it does to retain existing ones. New Customer Acquisition Building brand loyalty through your retention strategy impacts your acquisition efforts. An effective retention strategy can help your business save money in the long run.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

Webbiquity

MARCH 8, 2022

They may also help you lower your cost per acquisition and give you an edge over your competition, which is likely growing every day as more people are launch new businesses, consultancies, ecommerce sites, and blogs. Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Lower the brand’s cost-per-acquisition through their Facebook and Google ads. As the company’s first marketing hire, she made content a core pillar of Later’s acquisition strategy.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

OCTOBER 4, 2019

Framing it that way can help you sort the vanity metrics, like the number of monthly social media impressions, from the things that matter, like cost-per-acquisition. Understanding acquisition numbers and cost-per-acquisition provides insight that's valuable far beyond the reaches of the marketing department. Smartsheet.

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Cost per Acquisition Sales Qualified Leads 93

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Martech

NOVEMBER 11, 2021

The acquisition reflects the belief that more personalized email content with drive more opens, clicks and ultimately revenue. Kickdynamics connects with content sources such as catalogs to create dynamic content templates that embed in the email code, enabling marketers to automatically send personalized content without manual coding.

Automation 84

Automation Content Acquisitions Template 84

Unbounce

JUNE 1, 2021

Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. Understanding what causes leads to drop out before they convert can inform the mix of retargeting ads you create and run, helping you to increase qualified leads and reduce cost per acquisition.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Heinz Marketing

JULY 28, 2023

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

Planning 82

Planning B2B Marketing Lead Ranking B2B 82

ConvertKit

JANUARY 30, 2022

As you get started shifting your model from funnels to flywheels, focus on three overall growth loops: acquisition, engagement, and retention. Acquisition: Building a quality email list. That begins with a solid landing page with an opt-in form that allows you to run different marketing campaigns that feed the acquisition loop.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Convinced that webinars are still a relevant acquisition strategy in 2018? Create manual email templates reps can send in their one-on-one communication with prospects. Is the webinar dead now too? How to Make a Webinar in 2018.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

SmartBug Media

FEBRUARY 15, 2024

Here’s the precise startup pitch deck template you need to source the right investors. This demonstration may include sharing: 1-, 3-, and 5-year revenue and profitability forecasts Customer churn rates Customer signups Customer acquisition costs Break-even points MRR growth Your compound annual growth rate Your sales numbers 3.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64