Remove acquisition target vendor
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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold. Simply put, the vendors assembling these suites are betting that vision is wrong.

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What is product-led growth?

Tomorrow People

Defining a product-led growth target audience. A typical marketing campaign is likely to target a key persona who is a senior decision-maker. The target audience is not the senior executive, but the end user. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC).

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What is account-based marketing today and how has the space evolved?

Martech

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Users can meticulously target audiences and find leads fit to purchase a product or service. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. The vendor should be able (and willing) to provide specifics. What is B2B Data?

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How To Use Personas For Better Marketing

Zoominfo

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.