Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Thus, they fail to take maximum advantage of their unique strengths and maximize customer acquisition. According to one study, only 2% of the first time visitors become customers or leads. Guest post by Anthony Bergs.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Zoominfo

APRIL 13, 2020

Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Note: We did this study before our acquisition and ZoomInfo re-brand.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. Integration consistently shows up as one of the top criteria for apps and platforms in almost any martech-related study now.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

The Point

APRIL 16, 2019

The key to determining at what point an expensive click becomes TOO expensive is understanding a few key data points: * Maximum Allowable Cost Per Lead (MACPL) * Customer Lifetime Value (LTV) * Customer Acquisition Cost (CAC). Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Advertising Agencies 101

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 101

Webbiquity

JUNE 20, 2017

According to a recent study , high-quality data has led to 35-40% higher average contract value (ACV) for each account that’s landed. Data acquisition and analysis will look different at every company. Leading vendors will typically provide potential customers with a free trial, a data sample, or a complimentary data analysis.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Hinge Marketing

DECEMBER 4, 2019

If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Professional services firms are no strangers to the M&A landscape.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . What is the B2B Revenue Waterfall?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

ANNUITAS

DECEMBER 20, 2018

Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions. Hogan Lovells projects a continuation of what we saw in 2018 in terms of a healthy environment for mergers and acquisitions to take place. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. .”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Ask your new vendor how other clients have handled their data migration needs. Regularly auditing your martech stack must be part of your organization’s process.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Management Tools 102

nDash

OCTOBER 26, 2020

Case study. Area of expertise: Talent acquisition. Case study. Case study. Case study. Enterprise technology vendor and consultants . Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Press release. Whitepaper.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

MAY 27, 2022

When this is studied within the context of an annual increase of 10.3% Using external vendors to optimize your advertising can give your business a competitive edge. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% times better ad recall.

Advertising Agencies 117

Advertising Agencies Advertisements Advertising Mobile Advertising 117

Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Creating a strategy.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

NuSpark Consulting

MARCH 23, 2014

Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

KoMarketing Associates

JULY 22, 2016

A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. And still growing at a double-digit rate in every category. Did somebody say The Great App Explosion ? Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. ” Account-based marketing: A snapshot. What it is.

Account Based Marketing 111

Account Based Marketing ABM Webinar Metrics Effectiveness 111

chiefmartech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. Spend 10% of Revenue on Marketing. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. This makes the strategy more appropriate for small marketing automation vendors who can't afford huge technology investments.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. The success of this model was documented in a recent study by the Arizona State University Seidman Research Institute.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96