SmartBug Media

FEBRUARY 15, 2024

Here’s the precise startup pitch deck template you need to source the right investors. This demonstration may include sharing: 1-, 3-, and 5-year revenue and profitability forecasts Customer churn rates Customer signups Customer acquisition costs Break-even points MRR growth Your compound annual growth rate Your sales numbers 3.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Kabbage

NOVEMBER 9, 2016

They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Content and search are my two pillars of choice for attracting target entities to remarket to and nurture into acquisition.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on… Why is storytelling important for B2B companies? That illustrates why brand storytelling is so effective.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. Why is storytelling important for B2B companies? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. Distribution is now the key for effective storytelling. Trends + Predictions for 2019. Download the Trend Report.

Distribution 40

Distribution Trends Storytelling Content 40

Anyword

MAY 20, 2019

But running a successful newsletter program requires more than just great content; it requires smart user acquisition, engagement, and retention strategies. To get started, here are 6 tips we suggest publishers consider for their newsletter subscriber acquisition efforts. Distribution is now the key for effective storytelling.

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

Biznology

JANUARY 10, 2019

I’ve been a part of a number of marketing technology startups, like analytics for small business marketers, and A/B testing for large enterprises. In our survey on acquisition costs we found trust is at an all-time low for marketers. How did you get interested in this work? Thanks so much for being with us, Jeffrey!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. It’s a challenge many small teams face.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Anyword

DECEMBER 6, 2018

In November, we saw additional investments in audience development campaigns, which typically have lower CPCs than some other types of campaigns (like email capture or paid subscription acquisition). Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

DECEMBER 6, 2018

In November, we saw additional investments in audience development campaigns, which typically have lower CPCs than some other types of campaigns (like email capture or paid subscription acquisition). Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. Razor subscription service Dollar Shave Club began its startup venture with a risky company launch video titled “Our Blades Are F ing Great.” Bring the Edge, Fans Will Follow.

Brand Identity 63

Brand Identity Branding Storytelling Work Management 63

Anyword

MAY 6, 2019

The Financial Times hit their goal of 1 million paying readers a year ahead of schedule with a data-first approach that balanced both acquisition and retention. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

SEPTEMBER 12, 2019

A push in general subscriber acquisition to top off Q3 and kickstart Q4 makes financial sense, as this will most likely get more expensive the deeper we get into Q4. . At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

SEPTEMBER 12, 2019

A push in general subscriber acquisition to top off Q3 and kickstart Q4 makes financial sense, as this will most likely get more expensive the deeper we get into Q4. . At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull.

CPC 40

CPC Cost Per Click Facebook Verticals 40

Anyword

MARCH 6, 2019

million users but have tripled their acquisition of daily subscribers. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

APRIL 4, 2019

And as always, storytellers are constantly looking for new channels on which to distribute their content. In other words, they’re spending in such a way that the ad revenue from driving traffic is greater than the traffic acquisition cost. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Atomic Reach

MARCH 18, 2019

He is an advocate of digital storytelling and an expert in seasoned growth marketing. Amanda Sibley - Director of Marketing for HubSpot for Startups. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow. Chris Haleua is a data storyteller.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. There will be more acquisitions. Methodology: Content Marketing Technology Startups Considered. last year.”. So what does this mean? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

DECEMBER 22, 2017

Mergers and acquisitions of these type, they don’t just happen overnight. RR: I would point to two things: The first is when I gave up on climbing the corporate ladder and decided to join friends at Crownpeak (a tech startup) to work with something I could be passionate about and love doing. It’s complex.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Advertisements Advertising 86

chiefmartech

JUNE 23, 2016

I joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. As we matured our digital and marketing operations practices, the need to tackle marketing technology as a focused executive priority became clear.

Work Management 72

Work Management Marketing Automation Services Marketing Management Lead Ranking 72

Hinge Marketing

MAY 11, 2016

Hungry startups are often eager to work with any client to establish themselves. Demonstrate your expertise through storytelling. Related Stories Mergers and Acquisitions as Part of Your Growth Strategy What Buyers Want: The Buyer’s Selection Process Measuring Your Marketing ROI and Effectiveness.

Business 48

Business Case Studies Advertising Agencies Paid Search Agency 48

Sword and the Script | B2B

DECEMBER 26, 2023

While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Marketing Insider Group

JUNE 24, 2020

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace.

Work Management 261

Work Management Marketing Management Brand Identity Branding 261

Content Marketing Institute

JUNE 13, 2018

Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. If not, who is?

Rules 103

Rules Examples Advertising Mediums Act-On 103

Marketing Insider Group

DECEMBER 3, 2019

Technology companies (both startups and incumbents) make up about 50% of our clients. The result was Digitalist – an online magazine that used the power of compelling content and storytelling to drive conversions. These factors can make successful content marketing far from a simple task for many technology brands.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), It’s amazing how many funded startups are in a rush to build their marketing team. G2 Grid® for CRM.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Conductor

NOVEMBER 19, 2021

This long-running podcast, part of the NPR family, delivers the slick production values and high-quality storytelling you’d expect from the brand. Best for Potential Disruptors: Startup Podcast. In its heyday, the Startup podcast was so popular it sparked a one-season ABC sitcom called Alex, Inc.

Best Practices 111

Best Practices Business Enterprise Management Startups 111

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. If you want a hard, honest look and the ups and downs of startup life complete with some good-natured humor, you’ll want to check it out. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition The Intro! Coping with copycats – staying focused and making adjustments 3. Saksham Sharda: Hi, everyone.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Hubspot

FEBRUARY 18, 2019

How to Become a Customer Acquisition Expert | Brian Balfour. An Incomplete Guide to Inclusive Language for Startups and Tech | Buffer. Recommended By: Josh Chang , Senior Marketing Manager at HubSpot, Analytics & Paid Acquisition. Reflecting on My Failure to Build a Billion-Dollar Company | Medium - Startups.

Hubspot 76

Hubspot Planning Forrester Best Practices 76

Marketing Insider Group

JUNE 30, 2020

I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). And demand generation is not just about the acquisition of new customers. finding better ways to repurpose content (57%).

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Anyword

NOVEMBER 20, 2018

While it’s always good to test a variety of sources for any content distribution campaign, we continue to find that Facebook is the best channel for content distribution campaigns, and specifically for paid subscriber acquisition campaigns. What kind of content do you find works best for paid subscription acquisition campaigns?

Paid Content 45

Paid Content FAQ Facebook Cost per Acquisition 45

Anyword

SEPTEMBER 6, 2018

This increases each subscriber’s lifetime value, generating revenue for the publisher and increasing the acquisition budget for a single user. At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. The upshot?

CPC 67

CPC Cost Per Click Facebook Mobile Advertising 67