Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition? Here’s why.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

KoMarketing Associates

MAY 3, 2018

Technology >> Network. There are many medium to large organizations that run their own named network and by adding a Secondary Dimension of City you can verify you are hitting the right targets. For example, a visitor from the Microsoft network in the city of Redmond is a greater chance of being an employee of Microsoft.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? AKA, alignment is the name of the game. .

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Webbiquity

JANUARY 21, 2020

Consequently, protecting your network from cyberthreats isn’t always top of mind. Even if you were careful during your initial network setup to put in place some basic security tools and processes, this is unfortunately not the end of the story. Image credit: Jimmy Chan from Pexels. Cybersecurity is a bit like a game.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

MARCH 21, 2022

In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Today, most candidates seek work through digital platforms, like job boards or social media networks. Email, phone, text, and social media are all available to recruiters, but not all channels of communication are equal.

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. TikTok Resumes: Social media Fad or Long-Term Recruitment Practice?

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Social media analytics (followers, likes, shares, etc.)

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

FMG Suite

MARCH 15, 2024

Built for financial professionals, FMG provides websites, email and social media tools, multimedia content, and more, with the goal of making it easy for users to build their brands, stay in touch with clients, and grow their businesses. million social media posts.

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Salesforce Marketing Cloud

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. This is called referral marketing.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. Job Boards and Professional Social Networks Job boards, niche job sites, and professional social networking groups are all critical to sourcing good candidates.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Webbiquity

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. Assist in talent acquisition. What’s in it for me?

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Not to mention the employer brand social leader, who sets the tone with their authentic and audience focused storytelling. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft.

Advertising Agencies 114

Advertising Agencies Marketing Management Paid Search Agency Advertisements 114

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

JUNE 6, 2022

This is typically done via job sites, professional social media networks, and employer review platforms such as Comparably. In a competitive market, a strong recruitment marketing strategy attracts the right candidates at scale,” says Robert Daugherty, senior vice president of talent acquisition at ZoomInfo.

Process 130

Process Brand Identity Branding Zoominfo 130

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Valasys

APRIL 5, 2024

It’s a matter of how we turned customers’ happy faces into our own brand advocates and made them share your products or services with their network. Provide your clients with the fast and convenient referral links or an opportunity to share on social media right within your application / website.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. Follow Oktopost on LinkedIn , for meaningful discussion and insight on current social media trends and best practices.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Read more here.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

Heinz Marketing

APRIL 19, 2024

Teams that utilize channels like social media platforms to interact directly with their audience open a continuous feedback loop that you can use to improve your product. The post Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value appeared first on Heinz Marketing.

Lead Ranking 59

Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

seo.co

APRIL 19, 2023

No client acquisition strategy starts out flawless. Networking events : Attend industry events, conferences, and meetups to network with potential local businesses and offer local SEO services. Social media marketing. Social media marketing is an ideal channel to use while circulating and popularizing your content.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. The Best Networks for Employee Advocacy. Statistics on Social Selling and Thought Leadership.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. With higher conversion opportunities, this ensures optimum lead generation.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Thinkers360

MARCH 15, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Unbounce

DECEMBER 1, 2021

Imagine yourself browsing social media or the internet in your spare time. A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139