Remove acquisition sites
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SEO for site acquisitions

Biznology

Considering an acquisition? Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Read on for some tips!

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Before taking this step, make sure you’ve already implemented GA4 on your site, then follow these steps to connect Google Ads. . This allows you to see what people do on your site after they click on an ad. . If you’re using Universal Analytics and GA4 properties on the same site, you may see duplicate data.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. One exception that Brie called out was eCommerce sites that have UA Products running in their analytics. Let’s take the Traffic Acquisition report for example. Products are now Items in GA4. Press Save.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. Washington Commanders Sale On Nov.

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3 ways GA4 is way better than UA

Martech

Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. What’s a conversion? That applies to other media as well.

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? Of course, acquisition and retention are related.

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Gmail spam updates are here: What now?

Martech

Tailor engagement based on acquisition source For new-user acquisition and onboarding, consider tailoring your engagement thresholds differently based on the acquisition source. In other words, if you don’t want to be marked as spam, don’t spam all users with the same content.

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