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Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

Rev

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. Again, the terms of the deal have not been made public. . What business? The result?

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Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

An overwhelming 72% of CFOs said their CMO struggles to demonstrate the commercial value and ROI of brand marketing programmes [sic],” according to a study on the relationship between CMOs and CFOs by B2B Agency Transmission. This rationalization can also be extended to the post-sale motion of Succeed, Develop, Grow.

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Case study: Choozle’s advertising strategies

Choozle

The marketing team at Choozle used historical data and consistent optimizations to test and find success with retargeting, contextual keyword, and custom Standard Industrial Classification (SIC) Code audiences. 120 average cost-per-lead acquisition. Key results: Increased click-through rate by 71 percent in six months.

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Prospecting to IT Buyers: How Nine Data Vendors Stack Up

Biznology

We asked each participating vendor to report to us on the number of companies on their databases in ten industries, by SIC code. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. Job titles are getting fuzzier than ever.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

Use search filters such as SIC, NAICS, company size, revenue, employee count, location, funding, and more, combined with accurate contact data including emails and mobile phones, to qualify ideal prospects and target them with maximum precision.

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Why ZoomInfo Acquired EverString

Zoominfo

Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. We expect that our combined company data asset will be 5x larger than it was prior to this acquisition. About EverString. Foundational Data for Sales and Marketing.

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