Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts.

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Tomorrow People

JUNE 7, 2021

The product is designed and built to solve specific end user pains rather than drive a wide-ranging sweeping transformation of the enterprise’s business strategy or service delivery. Due to this a PLG strategy will often be defined by shorter sales cycles and a lower customer acquisition cost (CAC). Focus beyond acquisition.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 126

Vendors Lead Ranking Advertising Agencies Bundling 126

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

Porch Group Media

DECEMBER 20, 2021

The move represents a transition point in their lives, where many major decisions are being made — including seeking mortgage lenders, switching banks, and finding new financial service providers. New movers switch financial services and banks providers prior to moving. New Mover Marketing Solutions for Financial Service Providers.

Statistics 52

Statistics First-Mover Advantage Service Budget Programs 52

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. In the context of professional services, you can think of your brand as the visibility of your reputation. Identifying Service Providers. See Figure 1).

Service 91

Service Brand Identity Branding Differentiation 91

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Why we care. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite.

Digital Experience Platform 99

Digital Experience Platform Lock-In eCommerce Verticals 99

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Products or services may be similar; however, the equipment, value-added services, the experiences of workers and management, and the types of customers might differ from one business to another. Following the Herd.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Efficiency FTW. Here are several key tactics to set your team up for success: 1.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 129

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 129

Marketing Insider Group

SEPTEMBER 9, 2020

Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Marketers use it in businesses with high-value products or subscription services. Customer Acquisition Cost (CAC). B2B buyers look at their vendors as partners in business growth and not just service providers.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t default to talking about the products or services your company provides or how it delivers them. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Brand Identity 99

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. By using intent data, you can see how key terms such as “mergers and acquisitions” spike ahead of a major deal announcement.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Customer Experience Matrix

JULY 25, 2014

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. The Bizo purchase, priced at $175 million , makes perfect sense.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Yet, few marketers are successfully satisfying customers in all phases of their relationship. What the tools do.

Touchpoints 94

Touchpoints Gartner Word of Mouth Loyalty 94

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Seismic

JANUARY 24, 2023

In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach. Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Zoominfo

OCTOBER 28, 2020

Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Unfortunately, servicing requests in a timely manner proved difficult. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. It’s a high-visibility project with a tight timeline.

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We It also provides clarity on how future investments with vendors are made. #2 You won’t win by trying to defend it all.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 111

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

KoMarketing Associates

SEPTEMBER 21, 2017

This is followed by prices/discounts (63 percent), excellent customer service (60 percent), and 24/7 support (57 percent). B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 95

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 95

Martech

DECEMBER 20, 2021

The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate is one of the vendors in the space that seems to understand this and we’ll be watching how it leverages this new funding.

Marketing Management 97

Marketing Management Acquisitions Vendors Demand 97

Marketing Insider Group

JANUARY 30, 2024

When you aggregate the lists from sales, the sales channel, business partners, marketing and customer service, you will see commonality of requirements across all constituent groups. Next: Why Business Problems and Causes Document the business problems your products, services or solutions address. A lot is at stake.

Ideal Customer Profiles 235

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 235

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. ” Software vs. Services Blended Delivery Models.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

FEBRUARY 11, 2022

Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. At the IAB ALM conference in New York this week, Gap Inc.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 99

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event? Hiring Surges.

Ideal Customer Profiles 252

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 252

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. This is very similar to current airline check-in services. The attendee acquisition strategy is a must to get butts in seats. Therefore, event promotion and attendee acquisition are critical; otherwise, they won’t fill seats. Event goals. Event theme or tagline. Target event attendees.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Sage Marketing

APRIL 9, 2024

Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrated within fast-paced, growth-oriented environments.

CMO 52

CMO Work Management Marketing Management Startups 52

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. No overbuying. Continuous improvement.

Work Management 113

Work Management Marketing Management Planning Vendors 113