Martech

DECEMBER 7, 2023

Defining the acquisition stage The acquisition stage marks the beginning of the customer journey. It is when potential customers first discover your brand and the products or services you offer. These reports provide insights into the efficiency and effectiveness of your acquisition campaigns.

Paid Content 76

Paid Content Acquisitions Cost per Acquisition Marketing AI 76

Martech

DECEMBER 1, 2021

Welcome was created when Industry Dive acquired Newscred’s content services in October 2020, the remaining marketing management capabilities were rebranded. Acquisitions like the ones that Optimizely has undertaken fill out the marketers toolbox. The post Optimizely announces Welcome acquisition appeared first on MarTech.

Digital Experience Platform 97

Digital Experience Platform Resource Management Acquisitions Optimization 97

Go Beyond SEO

FEBRUARY 29, 2024

Welcome to our guide on expert local SEO services for accountants ! When potential clients are looking for accounting services in their area, they turn to search engines like Google. In this article, we will explore the strategies and techniques involved in local SEO services specifically tailored for accountants.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Champion Communications

OCTOBER 4, 2023

Logicalis UK & I Logicalis talks dos and don’ts of M&A one year on from Q Associates acquisition Last August, Logicalis bought out Microsoft and Cisco partner Q Associates to bulk up its UK&I data-centric IT service capabilities. The news was covered in Business Leader.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Heinz Marketing

APRIL 19, 2024

Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service. The post Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value appeared first on Heinz Marketing.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

MarketJoy

AUGUST 22, 2023

Sales Facilitation by MarketJoy is a game-changing approach to customer acquisition. Why your current efforts are not producing ROI In the rapidly evolving business landscape, companies are constantly grappling with the challenge of customer acquisition. They’ve spent a fortune on services that have failed to deliver results.

Acquisitions 52

Acquisitions Burn Rate Work Management Buyer Intent 52

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. They have complete, turnkey fulfilment services, so that anywhere you are in the world you can be sending these experiences to your customers and prospects.” ” Why we care. An onboarding strategy.

Service 119

Service SMB Fulfillment Sample 119

Walker Sands

JANUARY 12, 2023

Our public relations department has scaled rapidly as we have established deep expertise and thought leadership in high-growth B2B industries like fintech, HR tech, IT services, martech and retail tech. The Walker Sands growth story has many chapters. Unlocking New Opportunities With Our Shared Vision.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 83

Enterprise Management Work Management Software Service 83

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Quick response times.

Acquisitions 128

Acquisitions Marketing AI Marketing Automation Services FAQ 128

SmartBug Media

AUGUST 18, 2020

One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. Customer Acquisition Drives Growth. This mindset enables an organization to take a scalable approach to customer acquisition. You will always have customer churn.

Acquisitions 98

Acquisitions Allocation Paid Social Agency Paid Search Agency 98

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. V12’s Signals solution provides insights into consumers who are actively shopping for products and services.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

SmartBug Media

AUGUST 4, 2020

Chances are, if they're considering your product or service as a solution for their problem, they're checking out what other people say about it online. These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Valasys

JANUARY 23, 2024

Most website owners and SEO specialists need help to defend devoting a significant amount of time and money to this service. Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. If so, you’re at the proper location.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Martech

OCTOBER 4, 2021

Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. But with the Perkuto acquisition it adds a big dose of marketing operations. Why we care.

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Test Your Ad Copy.

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. Even the smallest businesses can expand their reach far beyond traditional confines with GoBeyond’s SEO service for small business.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Valasys

AUGUST 11, 2021

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. With this acquisition, Hootsuite will be able to enable brands and organizations to meet customers on social media. About Hootsuite.

Acquisitions 52

Acquisitions Enterprise Management eCommerce Social Media 52

Aberdeen

NOVEMBER 23, 2020

Through the power of our combined data sets, vertically integrated demand generation capabilities, and continued innovation in our technology and services, we help customers with unparalleled targeting and marketing outcomes.”. Outside of data, Aberdeen has a suite of unique products that complement SWZD’s products and services (e.g.

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

SmartBug Media

AUGUST 18, 2020

One of my former roles was that of marketing director for a finance company that provided outsourced CFO and finance services to startups, primarily in the SaaS realm. Customer Acquisition Drives Growth. This mindset enables an organization to take a scalable approach to customer acquisition. You will always have customer churn.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Flexibility One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Visual Data Media Services is a JEM client. The post Visual Data Media Services Poised for Next Phase of Growth appeared first on Biznology.

Work Management 104

Work Management Marketing Management Service Media 104

Hubspot

MAY 9, 2019

In the paid acquisition world, clicks can seem like the holy grail. But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? How to Optimize Your Cost Per Acquisition Costs. They don’t reveal whether they stayed or not.

Cost per Acquisition 100

Cost per Acquisition CPA Acquisitions Lead Ranking 100

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. Get the insights 1.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”. It’s not enough.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Search Engine Journal

MAY 5, 2021

Software-as-a-Service (SaaS) needs content marketing to attract, educate, convert, and maintain customers. The post How to Create SaaS Content for Increased Acquisition & Retention appeared first on Search Engine Journal. Here are ways to captivate, educate, convert, and maintain buyers.

Acquisitions 79

Acquisitions Content Education Search Marketing 79

Biznology

FEBRUARY 21, 2020

Second, when you offer free stuff, your prospects have an opportunity to try your products or services before actually buying them. So, let your potential buyers experience the freemium version of your product or service as a limited-time trial. You can build a solid reputation that’s vital for growth.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Webbiquity

NOVEMBER 11, 2021

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. If your product or service requires minimal time and effort to implement, you’ll benefit from faster sales and expansion, too. Every company in every industry can benefit from reduced complexity.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Hubspot

APRIL 13, 2021

While they share the same goal and have a lot in common, there are differences between marketing and advertising that can help you organize your strategy and maximize your acquisition efforts. Advertising, on the other hand, has a much more narrow goal, which is to get the word out about a specific product or service.

Paid Content 98

Paid Content Acquisitions Advertisements Advertising 98

Sprout Social

OCTOBER 12, 2020

Social platforms give brands an intimate view of audience pain points and are the perfect stage to demonstrate how your products or services reduce them. This post From awareness to acquisition: Creating a content funnel that converts originally appeared on Sprout Social.

Top of Funnel 142

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 142

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115