Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. The following section discusses some of these capabilities and the key considerations involved in choosing an enterprise SEO platform.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

Top Rank Marketing

OCTOBER 25, 2023

Find white space and differentiate from competitors If a competitor is beating you out in the search engine results page (SERP) for a term with commercially valuable intent, that means they are siphoning away qualified traffic and potential interest from your brand.

SEO 114

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 114

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

Go Beyond SEO

JANUARY 23, 2024

It’s a delicate balance, but when done correctly, it propels your content to the forefront of search engine results pages (SERPs). Regarding website optimization, these are non-negotiable elements that must adhere to the latest search engine guidelines for a spot on the top rungs of SERPs. How Does SEO Work?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Hubspot

APRIL 9, 2020

Having a crisp HTML footprint is the easiest way to qualify for rich features in SERPs.". Jackie Chu of Dropbox says, "SEOs should really be thinking of how to create the most structure on their site - from having consistent navs to employing ordered/unordered lists, using headers and breaks sensibly, schema etc. Drill into their intent.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

ClearVoice

JANUARY 9, 2024

Better ranking on SERPs? This can include social media reach, mentions, and SERP rankings. Cost per acquisition. It’s taken several months to get up and running, but now the content is live, and the higher-ups want to know how it’s going. What will you tell them? Has there been an increase in site traffic? Conversion rate.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Martech

AUGUST 31, 2021

Four tools to check for title changes in the SERPs. You can check for changes via historical SERPs in Site Explorer > Organic Keywords 2.0. Simply toggle the date field to view the SERPs for that particular day. For keywords you’ve been tracking in the Position Tracking tool, click on the SERP icon next to the keyword.

Work Management 75

Work Management Paid Search Agency SERP Marketing Management 75

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. How To Track Customer Acquisitions. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

CoSchedule

AUGUST 4, 2022

Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search Your goal is to identify the pages that have performed well historically and push them back up in SERP. Another condition is to update only the pages with high business potential (potential to convert leads).

Traffic 62

Traffic Tactics Optimization Organization 62

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Google’s New SERP Layout. How To Track Customer Acquisitions. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). These pages also serve as material that can rank in SERPs. Check out the panel on the left side, and under the Acquisition header, click Overview. Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. So, here are the key learnings from our test: Google SERP may/may not look different to everyone else vs. your target audience. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. 6 SEO Tactics for Maximum Customer Acquisition. *

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

seo.co

MARCH 18, 2021

Frequently, marketer’s vision can obscured by which metric actually represents customer acquisition and how to best target marketing efforts to get the best results. Keyword relevance is still a large part of traffic generation and most marketers still use search volume as a means to get good customer acquisition data.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). In GA4, go to “Reports” → “Acquisition” → “Traffic acquisition” to see a breakdown of different sources of traffic to your website.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

KoMarketing Associates

JULY 22, 2016

Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Fix this by: Finding the offending site via the Referrals report (under Acquisition -> All Traffic). The tracking code for these pages should be either added or updated to match the remainder of your website. Define Goals.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Fix this by: Finding the offending site via the Referrals report (under Acquisition -> All Traffic). The tracking code for these pages should be either added or updated to match the remainder of your website. Define Goals.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Choozle

MAY 5, 2021

Paid search advertising (also known as sponsored ads, search marketing, search engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search engine results pages (SERPs) whenever someone searches for relevant keywords.

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

Hubspot

MARCH 18, 2020

The SEO team will mainly be driving traffic to your webpages by optimizing content and ensuring your brand is aware of the keywords necessary to rank on the SERPs for topics related to your product or service. Acquisition Team. Acquisition hires are the first contact with customers — they will introduce audiences to your brand.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. First, why isn't "none of them" an option? But more important -- what is Google up to?

Google 71

Google SERP Eye-Tracking Hubspot 71

Kevin Indig

MARCH 28, 2023

Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight. As a result, the B2B space is booming but user acquisition comes at a price. This post explains how to create a model to track and understand that. Learn how in this post!

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Kevin Indig

SEPTEMBER 4, 2023

Examples: SERP snippets, landing pages, sign-up funnel. But SEO, as the largest user acquisition channel, needs to be aware and work toward building network effects. What entities need their own page type? Marketplaces have entities they can organize page types around, like places, companies, brands, or people.

SEO 59

SEO Effectiveness Aggregators Product 59

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Martech

NOVEMBER 30, 2021

Comprehensive information is great, but formatting long paragraphs into lists, bullet points, tables, and so on can help users better digest what you have to say (and can help you capture SERP features in Google, too). It’s important to keep in mind that natural link acquisition can be THE most effective part of your SEO strategy.

Traffic 94

Traffic SEO Mobile Advertising CAN-SPAM 94

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? C onsider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Features 76

Features Google Work Management SERP 76

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. Using the Ad Preview Tool bridges this gap by showing you how your ad appears in the SERPs. You’ll see your ad listed among the organic results in the SERPs: Courtesy of Bird’s Eye Marketing.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. This was also a key component to positioning Sales Hacker for acquisition. I knew this wasn’t because of a link building acquisition problem, but due to a content quality problem.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Oktopost

JULY 6, 2023

It’s about being the boldest billboard on the highway, the most memorable ad at halftime, and the most authoritative resource on Google’s SERP, for which almost 55% of clicks land on the first three results. But when you’re in marketing, claiming the center of any and all relevant conversations is pretty much the whole point.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Brightedge

APRIL 24, 2020

By deploying this SEO strategy now, you can work to increase and protect your positions on the SERP from being taken over by competitors. If you are in the B2C sector, don’t forget the importance of SEO on your customer acquisition efforts. You do not want to lose valuable real estate on the SERPs during this period of change.

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

SmartBug Media

APRIL 12, 2021

It goes without saying that any page with a high bounce rate is unlikely to spend time at the top of the search engine result pages (SERPs) anyway, because Google considers dwell time as a ranking factor. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Directive Agency

MAY 29, 2018

This person is such a vital role and can really help lower your cost per acquisition through simply their sheer amount of will they have to position your brand. Acquisition Specialist. The third role is the Acquisition Specialist. Director/Manager. What they find has to be creatively better than anything else in the market.

Cost per Acquisition 40

Cost per Acquisition Video Marketing Work Management Paid Search Agency 40