SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. ZoomInfo is a versatile tool catering to various business needs, including sales, marketing, and talent acquisition. Having a reliable support team in place not only aids users in troubleshooting issues but also contributes to their overall satisfaction with the platform.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Martech

JUNE 3, 2022

These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account-based marketing: A snapshot. What it is. — to targeted accounts.

Account Based Marketing 116

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 116

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Hubspot

MARCH 15, 2018

Account executives grow customer accounts, eliminate competitive threats, and maintain customer and account satisfaction. These opportunities are often linked to compelling client events such as a company acquisition, closing a round of funding, or hiring a new executive. These proactive steps benefit the customer and the vendor.

Work Management 76

Work Management Marketing Management Customer Satisfaction Marketing Qualified Leads 76

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Directive Agency

FEBRUARY 28, 2022

Cost per acquisition – this tells you the current cost associated all in with getting a new account. By pulling cost per acquisition you can then calculate how much you could reduce this number by growing current customers. Since customer marketing can make a big impact on client retention this is an important one to speak to. .

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Cost per Acquisition 52

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Choozle

JULY 12, 2022

It’s hard not to expect instant results and immediate satisfaction in the world we live in today. cost per acquisition) to show more opportunities for growth and select appropriate tactics (i.e. This elusive, ideal timeline can vary and will be custom to each campaign you launch. With a primary goal in mind (i.e.

Paid Content 84

Paid Content Campaigns Paid Search Agency Allocation 84

Conversica

MARCH 17, 2020

“We are very excited to have completed the vetting process with General Motors and to announce that we are now an approved iMR turnkey vendor,” said John Ruble, Vice President, Strategic Partners-Retail for Conversica.

Work Management 93

Work Management Marketing Management Lead Scoring Lead Ranking 93

Hubspot

MARCH 31, 2021

Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Terminus

JANUARY 12, 2022

According to Gartner, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Their customers report high levels of satisfaction and success with their implementations. and/or its affiliates in the U.S.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

ClickZ

JULY 12, 2023

The partnership with vendors like Treasure Data provided valuable support in implementing the CDP and improving data ingestion, unification, and activation processes. The marketing team’s ability to leverage clean data for personalized marketing initiatives improved overall customer engagement and satisfaction.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

6sense

DECEMBER 16, 2021

Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. These reasons — and many more — make a compelling business argument for implementing personalization on your website.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Terminus

JANUARY 31, 2023

As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Their customers report high levels of satisfaction and success with their implementations. All rights reserved.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Valasys

DECEMBER 5, 2019

According to Caroline Robertson, VP, Research Director at Forrester and B2B marketing trends for 2020 will revolve around buyers keeping their prime focuses on making the right decisions for their companies after they get an amalgamation of data from diverse sources including the vendors. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Conversica

MARCH 17, 2020

“We are very excited to have completed the vetting process with General Motors and to announce that we are now an approved iMR turnkey vendor,” said John Ruble, Vice President, Strategic Partners-Retail for Conversica.

Work Management 40

Work Management Marketing Management Lead Scoring Lead Ranking 40

Sana Commerce

MARCH 7, 2023

B2B buyers consume an average of 13 pieces of content before deciding on a vendor. To help facilitate the process, you can utilize different ERP products and integrative tools that will put all the important data you need right in front of you.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Leading Results Rambings

SEPTEMBER 2, 2013

They are profitable; they value your knowledge, experience and you as a vendor partner and they refer you. Customer Satisfaction. Employee Satisfaction. Reduced Cost per Customer Acquisition. Focusing brings the cost of customer acquisition down dramatically. They are the people you love to do business with.

Customer Satisfaction 79

Customer Satisfaction Acquisitions Consulting Efficiency 79

The Customer

SEPTEMBER 16, 2021

and it turns out that announcement was this purchase – which I’m sure is strategic on all kinds of levels and I wanted to talk about that a little bit – specifically about the market factors that you both see behind this acquisition and what this new dynamic can produce out there. See the transcript of our conversation below.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Convert

JANUARY 27, 2021

Despite your best intentions as a vendor, customers can still become frustrated, irritated, impatient, or worst of all, unhappy. When customer acquisition costs five times more than retention , you NEED to integrate exceptional customer care into your business processes to cut churn and increase loyalty.

Paid Search Agency 52

Paid Search Agency Customer Satisfaction Urgency Marketing Pricing 52

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). Forrester stated in the Wave Report that “Skyword’s acquisition of a video management tool gives it unique functionality including frame-by-frame, time-stamped comments.”

Work Management 40

Work Management Marketing Management Marketing Report Research 40

Heinz Marketing

MARCH 7, 2018

With 51% of B2B customers citing they will avoid vendors after a bad customer experience , it’s easy to understand why many executives want to focus on their customer loyalty strategy. Customer Retention vs Customer Acquisition. It’s not a secret loyal customers are good for an organization or brand. This doesn’t happen by accident.

Marketing & Strategy 56

Marketing & Strategy Top of Funnel Loyalty B2B Thought Leadership 56

Martech

JANUARY 25, 2022

To keep up with the demand for good experiences, these organizations use CRM systems to improve communication with customers, ensuring satisfaction levels remain high. The prioritization of customer service in hotels and hospitality is among the highest across industries. Agriculture.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

DealSignal

DECEMBER 1, 2022

Customer retention and acquisition are the main goals. B2B data vendors like the #1 ZoomInfo competitor DealSignal can provide the foundation for effective targeting campaigns. Giving customers what they want is the essence of precision targeting. This is true of all industries, not just financial services.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

TrustRadius Marketing

OCTOBER 27, 2022

The most popular ERP software vendors include Thryv , SAP , and Oracle. What does the ERP Vendor Offer? The majority of ERP vendors don’t have upfront pricing and can be very expensive. What does the ERP Vendor Offer? The hidden issues of vendor selection are definitely worth your consideration.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Offer discounts to vendors who participate in sustainable practices (e.g., There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Aberdeen

JULY 17, 2018

More vendors are opening up their platforms to work hand in hand with other solutions, making the migration process far easier and more cost-effective for companies taking the leap to digitalization. One of the most promising trends in 2018 is the shift in migration strategies for HR departments embracing cloud-based processes.

Work Management 58

Work Management Trends Correlation Training 58

Content Marketing Institute

DECEMBER 5, 2017

“Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s And the new customer acquisition rate increased by 22.5% JakeAthey Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Martech

NOVEMBER 15, 2023

Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. Summarize conversion and cost of acquisition numbers and leverage any other key metrics that allow you to connect marketing to top and bottom-line growth. The tech stack contributes to the cost of customer acquisition.

Lead Scoring 101

Lead Scoring Lead Ranking Work Management Marketing Automation Services 101

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Offer discounts to vendors who participate in sustainable practices (e.g., There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. I firmly believe that achieving audience satisfaction with our content was a major factor in our SEO success. This was also a key component to positioning Sales Hacker for acquisition.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

InsightSquared

JANUARY 8, 2018

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation vendors are the incumbent, and, frankly, they’re acting like it.

Marketing Automation Services 235

Marketing Automation Services Vendors Analytics Top of Funnel 235

Outbrain

NOVEMBER 21, 2018

We’ve managed a few large campaigns that blew away all of our expectations when it came to delivering tangible results (customers) at a great acquisition cost. Achieving a balance is critical for growth and personal satisfaction. ” Reah from Outspoken Media. ” Philip, from PAN Communications.

Advertising Agencies 35

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 35

The ROI Guy

AUGUST 5, 2010

Strategic / Revenue Benefits - the gains in revenue and associated profit, such as incremental sales from new customer acquisitions and conversion percentage improvements, reduced sales cycles and increased customer retention reduced churn. Schedule - the project requirements may drive a schedule that is unrealistic.

Analysis 40

Analysis Work Management ROI Marketing Management 40

Martech

FEBRUARY 22, 2022

Data helps improve customer satisfaction with the interactions, provides insights regarding consumer behavior trends , and much more. Use data to analyze customer satisfaction. Surveys can give you insight into factors like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS). Popular customer experience platforms.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143