Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. It was only in the 1960’s, when mailing lists were computerized, that new technologies begin to make more data available and marketers get new tools to work with it. But every action has a reaction.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work with a database of their own. Whether it’s radically simpler is another question.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Varicent

SEPTEMBER 23, 2019

It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Crimson Marketing

MAY 13, 2015

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. And it’s about allowing curiosity and ideas to emerge from anywhere in the organization, not just from leadership or a particular working group. It’s a spectacularly fertile field.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Yeah, it worked great. After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . Jigsaw was a great acquisition.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. It’s a privilege to work once again with Stephen and Adam after our journey together at RelateIQ.”.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

DemandBase

AUGUST 5, 2020

Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. Before joining Demandbase, I worked at a digital marketing agency that was just venturing into ABM. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. I'm sure plenty of other specialists exist as well. MindMatrix is one of them. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Adobe Experience Cloud Blog

JUNE 4, 2013

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. This is the future, and it’s why we are proud to be the leading independent marketing software company today working with ALL leading CRM solutions, including salesforce.com, Microsoft Dynamics, SAP, Oracle, Netsuite, and SugarCRM.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

InsightSquared

MARCH 15, 2019

While you can crack the lid on your newly purchased Salesforce instance and start using it right away, it can’t do the hard work of creating your processes for you. And, once you’ve defined how things should work in your company, make sure you hire the right person (or people) to manage and customize your CRM.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239

Markempa

SEPTEMBER 12, 2016

I first met Fowler when he was the co-founder of the cloud-based contact management platform Jigsaw, which he sold to Salesforce.com for $175 million (now Data.com). Yeah, it worked great. After you sold Jigsaw to Salesforce.com, why didn’t you decide to ride off into the sunset? Jigsaw was a great acquisition.

Jigsaw 40

Jigsaw Salesforce.com B2B Marketing Startups 40

LeadSloth

MAY 25, 2010

Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ). People asked my opinion on this acquisition. Having done a lot of work with Market2Lead myself, I know first-hand that it’s a very powerful system. Tags: marketing automation acquisition crm eloqua market2lead oracle unica.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Customer Experience Matrix

JULY 22, 2010

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Note that many of these are already part of larger suites whose owners could easily afford a marketing automation acquisition. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. Salesforce.com consumes 90% less energy than traditional software. Of course, we reviewed cloud computing.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

LeadSloth

OCTOBER 16, 2009

Sales Force Automation software (primarily Salesforce.com). List acquisition and import. And this is not just familiarity with the tools, but also experience with the most common tasks like data acquisition, import, cleanup, testing and reporting. These are common job requirements: Experience with: Marketing Automation software.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 4, 2008

For example, Ken points out that both salesforce.com and Netsuite took over $100M in venture capital before going public. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. Manage your complexity. As a result, they tend to force you to do things "The Hard Way".

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

Vidyard

JANUARY 17, 2017

Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Streak is a Gmail-based CRM and business management app that works directly in Gmail. Similar to LeadIQ, Hunter allows you to build contact lists, and discover emails, but works at a domain level.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Adobe Experience Cloud Blog

MARCH 8, 2010

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration".

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Content Standard

SEPTEMBER 29, 2014

Eventually, it will come time for you to measure content performance and show return on investment (ROI) for your work. The most compelling and thorough systems include a robust content strategy and software-as-a-service (SaaS) tools to help collect and compare data points to increase customer acquisition.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

Vidyard

SEPTEMBER 15, 2014

This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. The analytics don’t work on videos hosted through 3rd party video hosting tools, so brands will have to upload their videos directly to Facebook.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. How it works. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. How it works. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. They’re doing what a lot of the marketing automation platforms have been doing. What can I do?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

AUGUST 18, 2011

This acquisition of @oneforty comes just two months after @HubSpot acquired @Performable. In March, @HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. Having @oneforty join our team and working with them on transforming marketing is exciting, said @bhalligan.

Social Media 28

Social Media Hubspot Paid Search Agency Social Marketing 28

Marketing Insider Group

DECEMBER 7, 2020

This works even when the funnel is inverted (ABM). All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. We help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. salesforce.com. Authority Score. Paid Costs.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Vidyard

JANUARY 17, 2017

Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. Streak is a Gmail-based CRM and business management app that works directly in Gmail. Similar to LeadIQ, Hunter allows you to build contact lists, and discover emails, but works at a domain level.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . You must take an ecosystem perspective and look for complimentary technology solutions that work together in tandem. 10 Ways Marketing Automation and Inbound Marketing Work Together. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Effective partnerships involve constant communication and almost all the hard work is done upfront. The fastest way to build a brand is on the shoulders of giants.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. There’s A LOT more hard work ahead of us and I’m sure glad these guys are on our team. Why Raise More Money?

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Custom = The solution can at least partly support this capability with custom work. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Varicent

SEPTEMBER 23, 2019

It’s the full power of FunnelCake reporting with health flags, operational insights, and suggested next actions in context of where the sales team is already working. Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce.

Enterprise Management 8

Enterprise Management Peer-to-peer Salesforce.com Work Management 8