Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. With data like promotions, mergers and acquisitions, product launches, and funding, opportunity data gives users opportunities to create new business. The vendor should be able (and willing) to provide specifics. What is B2B Data?

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers.

Tactics 129

Tactics Work Management B2B Marketing Marketing Management 129

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Customer Experience Matrix

DECEMBER 16, 2018

It took some time for the vendors to realize that the database itself was ultimately more valuable than any one application, because the database was more central to their clients’ needs. But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

The Point

JUNE 23, 2020

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. When Account-Based Marketing (ABM) first arrived on the scene, vendors were quick to pronounce traditional, funnel-based marketing obsolete.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Zoominfo

JULY 2, 2020

Closing more sales. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Modern data vendors provide their customers with live data. Modern data vendors provide their customers with live data. However, for a GTM strategy, the static data won’t reflect recent changes such as mergers and acquisitions or c-suite shuffles.

Marketing Analytics Tools 162

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 162

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October.

Paid Search Agency 114

Paid Search Agency Marketing Automation Services Work Management SMS 114

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. Many small companies fail to achieve desired sales goals despite having adequate resources. Image credit: The Blue Diamond Gallery.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

FEBRUARY 14, 2021

Point-in-time data is what legacy data vendors provide. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. Point-In-Time Data Versus Live Data Modern data vendors provide their customers with live data. to keep data up to date. Let’s look at some examples. Now, why is this important?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

Martech

DECEMBER 12, 2023

.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. Do your homework on the vendor marketplace.

Work Management 128

Work Management Marketing Management Budget Programs Software 128

Martech

SEPTEMBER 14, 2023

Executives can also convince themselves that sales will provide enough “air cover.” Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. In its latest Globe for Sales Enablement, Aragon highlights the rapid expansion of sales enablement platforms (SEP).

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Salesforce Marketing Cloud

DECEMBER 6, 2023

Next-generation CRM vendors that provide purpose-fit solutions with rich data relevant to banks, insurers, and investment and wealth management firms can support these priorities from the ground up and accelerate business process transformation. Look for a vendor that has out-of-the-box capabilities, providing a robust roadmap to innovate.

Work Management 102

Work Management Marketing Management CRM Service 102

Marketing Insider Group

SEPTEMBER 9, 2020

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . The LVR metric becomes unreliable when problems in the sales process arise since LVR is not revenue.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. By doing so, the sales process becomes not only quicker, but smarter.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Content tracks.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. Sales teams usually seek a balance between quantity (data coverage), quality (data accuracy), and cost.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Is CRM still important to you? The reasons?

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

InsightSquared

MARCH 25, 2020

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. In addition, we were honored as a Leader in Business Intelligence and Top Performer in AI Sales Assistant. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space.

Lead Scoring 156

Lead Scoring Lead Ranking Analytics Forecasting 156

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Let me translate the excerpt in the simple terms: .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Martech

JULY 29, 2022

At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

AUGUST 3, 2021

The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting. Salesforce makes Robotic Process Automation acquisition. This acquisition by Salesforce can only shine a brighter light on it. Quote of the day. “If

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. It’s also a good idea to talk with employees at various levels across the organization — from senior executives to sales and support. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Is the offer appropriate for the likely sales stage of the prospect? Failure to Nurture Leads Correctly.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Martech

JUNE 14, 2022

The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. An effective proof of concept is one key to customer acquisition. CloudShare provides visibility into these facets of the sales and onboarding journeys.

Hubspot 100

Hubspot Product Training B2B Sales 100

ANNUITAS

NOVEMBER 15, 2021

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I Inside sales provides: ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

NOVEMBER 8, 2021

Leading ABM vendor Demandbase, along with its two recent acquisitions, InsideView and CustomerMatrix, will partner with Microsoft to help enrich Microsoft Dynamics 365 Customer Insights, the CDP component of Microsoft’s newly announced Customer Experience Platform.

DemandBase 110

DemandBase InsideView Ideal Customer Profiles Paid Search Agency 110